Putting your church on the visitors’ map. How do we communicate? Notice boards – the building itself – external features Exhibitions - events Web presence.

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Presentation transcript:

Putting your church on the visitors’ map

How do we communicate? Notice boards – the building itself – external features Exhibitions - events Web presence Press and media Leaflets, printed publicity, signage Tourism websites – local Tourist Information Offices etc

Noticeboards

We are always communicating something...

Leaflets – printed publicity

What can go wrong? Your list may include some of the following: – Poor design – Lack of identity – Messy/cheap appearance – Use of clip art! – Inappropriate content

Leaflets – printed publicity Will our leaflets stand out?

Leaflets – printed publicity Develop a consistent style for publications, signage, website and publicity

Web presence

For the four weeks from 11 April to 11 May... 3,399 visits 12,059 page views 2.34 average time on site

Exhibitions - Events Victorian weekend—St John’s Bilton

Exhibitions - Events Wedding dresses – Kirby Overblow

Exhibitions - Events Angel Dinner – Ripon Cathedral

Exhibitions - Events Christian festivals

Exhibitions - Events Ecclesiastical Arts and Heritage Day – Ripon Cathedral

Press and Media

Press and Media - News Primarily people - ordinary people doing extraordinary things extraordinary things happening to ordinary people About change - something new ‘Dog bites man’ is not news BUT ‘man bites dog’ is news

Press and Media Actions speak louder than words Think Pictures!

Press and Media – the Press Release Who?What?Where?When?Why?

Press and Media

Tourism websites – local Tourist Information Offices

Tourism websites – let’s think big!