The effective way to publish game in Indonesia’s market - Ihsan Wahab, Director Altermyth Pandawa

e - sun

explore indonesia

population Philippines Vietnam Thailand Myanmar Malaysia Cambodia Singapore

population million 29 million > 12% of global tweets comes from indonesia > 2,4% comes from jakarta 1,4 million

population penetration Mobile 80% Internet 24% PC / Laptop 5% Connected Mobile phone Mobile data package G Fixed line Internet user

population

penetration customer growth 80% credit cards 3% > mostly one person own more than 2 credit cards banking people 60 million bank customers 16 million credit cards holder

population youngster 55% of population are below 30 years old potential growing market in near future

tap the market

2 things Learn key point to entering the market Find the effective way to publish

let’s breakdown

a)Fact about market > understand the field b)Gamer behavior > fulfill what they need c)Select product > suitable content & trend d)Localize > title, language, theme, item, price e)Monetizing > premium, in-apps purchase, item mall key point to entering the market

a)Campaign > action plan b)Distribution > find the right partner c)Advertisement > online & offline d)Event > online & offline, recruitment system, rank e)Community > social media, forum, gathering find the effective way to publish

more deep about the fact

80% online gamer uses prepaid card. Bank transfer, credit card and pay pal are taking small portion. Online method raise up, cover 20% of payment market. Almost 50% of gamer live in greater jakarta area. Gamer habit is quite unique, they get bored quite fast if you didn’t deliver fast update, pvp and rank system / leader board is a must. 60% PC online gamer is MMO, 40% casual and raising so fast. Gamer like publisher which have good management, fast react to any error, conduct many event and prize. Gamer like playing for MONEY. online gamer behavior

Local online payment gateway average revenue is USD 350,000 per month Almost 45% revenue came from Facebook Local payment gateway who’s doing online and pre paid card distribution average revenue is around USD 2 million Most of local publisher they produce their own pre paid card and distribute by them self Still small numbers of transaction by credit cards and telco revenue trend

publish game ?

developer user “I made a game, how do I publish them?” “how people can try my game??” “What people think about my game? “Where I can find many games in a same time?” “I want to play a game but I’m getting bored with the existing one, where I can find the new one?” “I want a new gaming experience”

effective cost

service circle

start local think global

stay connected ihsan.wahab30 id.linkedin.com/in/ihsanwahab ihsan_wahab ihsanwahab

let’s talk WhatsApp, LINE, KakaoTalk, WeChat

thank you terima kasih

enjoy the rest