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Presentation transcript:

NOTE: Ignore any call-in information provided by the web-ex software. Call-in using our RU Toll Free Dial-in Number: & Participant Passcode:

Volunteer Leadership Learning Series Session: Communications 102: Online and Social Media Presenters: Tamara Remedios RC'97, RBS'97, RUAA Board Member Anthony Guido, Director of Alumni Communications

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102 Online Community at Ralumni.com Reconnect with Classmates Message Boards Blogs Photos Coming Soon: dynamic online groups!

Rutgers University Alumni Association & The Department of Alumni Relations Communications Great for Professional/Networking Events & Groups Rutgers Alumni Group –7,276 Members Ways to promote group/event: –Post information/ –Create an Event –Create a Group

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102

Rutgers University Alumni Association & The Department of Alumni Relations Communications Powerful, Dynamic Social Marketing Tool –21-39 largest market on Facebook - Young Alumni –Highly Viral –Spend 1-3 hours a day Rutgers Alumni –Page + Group –26,000+ declared Rutgers Alumni Become “Social” –Create an Event –Create a page or group (before doing these: have photos, logos at-hand)

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102 Feed

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102

Rutgers University Alumni Association & The Department of Alumni Relations Communications Get Fans for page – blasts, sent people you know, post on other groups When to promote –Prior to event –Post event TIP: Business hours How to promote group + events –Post on similar groups/sites –Status updates –Add photos –Create events –Buy Facebook Ad

Rutgers University Alumni Association & The Department of Alumni Relations Communications 102 Welcome to the RUAA family! *This presentation will be available online at Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni. ~ Advancing Rutgers University by engaging all alumni. ~ Questions? Contact Anthony Guido, director of communications, at or ext. 218.