Rush on KARN Digital Streaming on Alice, B98 and KOKY thetavernsportsgrill.com.

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Presentation transcript:

Rush on KARN Digital Streaming on Alice, B98 and KOKY thetavernsportsgrill.com

Our Objectives For The Tavern Sports Grill We’ve discussed some of your marketing goals and what is needed to maximize the impact of your brand. –Targets are Males in Central Arkansas with jobs –Duplicate loyalty of existing customers –Comfortable sit and stay strategy – A man cave with a your own personal Chef on duty.

How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE

Your Brand Message We’ve drafted a commercial using key inputs we learned during our last meeting. It includes: –Brand amenity awareness –We care about you and the food we serve you. –Tavernsportsgrill.com

The Tavern’s Branding Message Every man deserves a man cave, but not everyone has room for one. You deserve a man cave with TV’s everywhere and your own personal chef. A man cave built for guys like you that get excited about food and sports. The Tavern is where your wife and your buddies are excited to meet you for lunch 7 days a week because your food and drinks are going to be awesome! The Tavern Sports Grill where grownups who love food watch sports. The the Promenade is your man cave away from home. Check out our menu and daily thetavernsportsgrill.com.

Your Branding Campaign –A Double Major/Minor 2 spots every other day from 11am-2pm during Rush Limbaugh. Current ad rate on Rush is $64 per. –Alice, B98 and KOKY streaming: 150 X 30 per month second commercials per week M–F 7am – 5pm for 52 weeks. For $5 spots. –A twenty percent discount an annual contracts. Annual Rush rate would be $51.20 and the Streaming spot $4 spots. –Sweet Deal Program: October 19 th and if they sell out December 6 th to generate business in stimulate Jan and Feb. 125 :60 recorded announcements Sat-Thu 6a-12m. 60 :15 mentions the week of your sale

Investment and Terms Rush Double Major/Minor is $259 per week, or an average monthly investment of $1039-$1295 (4 or 5 week months). Digital Streaming on Alice, B98 and KOKY $150 per week or an average monthly investment of $600-$750 (4 or 5 week months) Sweet deal: Zero up front cash investment Cash in advance for KARN and Digital Stream Contract may be cancelled with 10-day written notice. All commercials to be approved by client prior to broadcast Client Signature _____________________ Start date for an annual _________

Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR Wally Waller Certified Branding Consultant fax mobile