© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Description The Quick Serve Restaurant Management Individual Series Event consists of a 100-question, multiple- choice comprehensive exam and role-plays. The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action. (continued on the next slide)

© 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Description The five performance indicators specify the distinct tasks the participant must accomplish during the role-play. Students have ten minutes to prepare their strategy and ten minutes to explain it to the judge. The judge can ask questions during or after the presentation. (continued from the previous slide)

© 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Scenario You must also develop an advertising campaign that shows how Burger Barn is helping to fight obesity by giving customers more healthy choices. The advertising campaign must give young people incentives for making healthy diet choices. Also, Burger Barn must become active in the community to promote physical fitness. You must determine an event for Burger Barn to sponsor that confirms its commitment.

© 2009 South-Western, Cengage LearningMARKETING 4 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Performance Indicators Evaluated Lead the way for change. Identify product opportunities. Generate product ideas. Explain nutritional standards. Explain the components of advertisements.