A presentation by Deborah Green – Chief Operating Officer FBE Forum Thursday 20th 2008

 To bring more business to the region  To encourage more individuals to relocate  To raise the profile of Leeds as a centre for educational excellence  To act as a catalyst for collaborative working with agencies and organisations across the City Region  To raise the profile of Leeds at a regional, national and international level Our Objectives

Marketing Leeds Our values Marketing Leeds works in partnership with existing organisations wherever possible, collaborating to create the greatest impact on the widest audience. This is the first time that Leeds has united as a city and worked together to ensure that external perceptions reflect the high quality of the city’s offer.

Achievements to build on……  Our city brand – ‘Leeds, Live it, Love it’  PR – ‘Leeds is fast acquiring the image as a small London in the North, because of its thriving financial sector and smart new property developments”. (The Times)  Online - created the city’s first promotional website for business, residents, students and visitors – over 200,000 unique visitors per month at peak times  Support – 59 Champions recruited to date  External – city image brand uniting Leeds’ external image  Established key messages

 Listen to city leaders and stakeholders Key issues:-  Raise the profile of Leeds on the national stage.  Promote a strong business message.  Promote the cities cultural offer.  Position Leeds on the international stage Action Plan

 What are our partners objectives?  What barriers do they face?  How can ML help meet those objectives and overcome barriers whilst achieving our vision? Our approach

 Give the City its voice  Share our passion  Provide the platform Guiding principles

Leeds Champions

Working with sector groups Marketing Leeds  Business and lifestyle  Education  Retail  Property? City Partners  Leeds Chamber  Leeds City Council  Leeds Legal  Leeds Financial Services Initiative  Leeds Hoteliers Association

Supporting current city events/activity Marketing Leeds role in  Festive Leeds  Festival of climate change  Leeds Shopping Week  Summer in the City  Leeds Food & Drink Festival

 Thought Leadership  Technical  Social/Networking Leeds Events – national focus

 Profile Leeds as a centre of innovation  Address some of the objectives identified by city partners Leeds Events – Thought Leadership

Model  Question Time debates  High Profile Panel  National/Regional Audience Topics  The Business of Culture  The Business of Environment  The Business of Financial Services  The Business of Security and Protection  The Business of Innovation  The Business of Sport Thought Leadership (cont’d)

Leeds Events - Technical Leeds Business Week  Raise the profile of business in Leeds  Showcase the city’s business strengths  International day  Education day Other events  the Business, Yorkshire Women in Business Conference, Visit by Lord Mayor of City of London and national High Profile Financial Services Event

Leeds Events – Social Networking  Organise networking events for business leaders in Leeds.  High profile speaker dinners  Corporate Wisdom series  Support world class stakeholders in Leeds

Programme of International activities  International route launches with supporting YEP supplements e.g. Hamburg  Continue to support sectoral groups’ international activities and inward/outward delegations e.g. Leeds Legal  World Corporate Games  Ongoing programme of FAM visits  Financial Times business supplement  MIPIM  MAPIC

Leeds Week in…..  A week long business event showcasing Leeds’ business and cultural offer, in partnership with our city partners  First event – October 2008 in Milan

Marketing support for partners  Relocation Leeds – business publication for employees wishing to relocate to Leeds  Development of business section of the website  Leeds films  Leeds fact sheets  Produce ML’s e-newsletter which will be distributed to an international database  Support on using the city brand

If you would like to be involved in any of the projects mentioned in this presentation please contact Marketing Leeds on Thank you for your continued support of Marketing Leeds. How to get involved?