Promotions Matter Great Lakes Division FY11 Local Summit

Demonstrate why promotions of Relay For Life through multiple channels is important for the success of the event and recognition of Relay’s supports Foster a team approach to Relay For Life promotions, regardless of committee or leadership position Provide tools and resources for communities to effectively promote their event Objectives

TEAM CHEER Promotions Matter First Half: Promotions

What is “PROMOTIONS”? “Promotions” are those efforts and activities that raise awareness about your Relay For Life event. “Promotions” comes in many forms, and is so much more than just an article in the local paper it involves speaking opportunities, signage, your event website, etc.

“It takes a village to promote a Relay.” Everyone that touches Relay can promote the event through their personal channels – their workplace, at their bank, their dentist’s office, etc. A Team Approach

What is the impact of promoting Relay For Life? Validates support of the event Generates a greater awareness of the American Cancer Society: who we are and what we do Demonstrates how money raised supports cancer research and meet the needs of local cancer patients Recognizes sponsors, volunteers and other supporters associated with the event Promotions 101

Goals of Promotion Group Activity

Goals of Promotions

Promotions Matter Half Time

Hoop It Up

Promotions Matter Second Half: Website & Online Tools

The importance of having up-to-date, accurate info posted on the Relay event website: Website is available 24-7 to the public Link to site appears on all collateral materials 65% of donors will visit website before donating, additionally 25% of all Relay income is raised online RFL Event Websites

1.Check fundraising goals and progress 2.Find info about event 3.Make a donation Top 3 Reasons People Visit the RFL Website

What Makes a Good Website? Accurate information Well organized, simple layout Updated often, at least every 2 weeks Reflects overall event Details provided (times schedule, maps, etc.) Contact information provided Interesting & fun - entices visitors to keep coming back

Day of Events Details Not So Good

Day of Events Details Good

Latest Event Info Not So Good

Latest Event Info Good

Sponsor Page Not So Good

Sponsor Page Good

Promote Your Site How to drive people to your site? Put on every agenda and all collateral Media materials signature and auto responder This makes it even more important to update the site on a regular basis!

Online Tools Online – Facebook page and Twitter iPhone app Website’s Facebook app tools through RFL event website Promotions Volunteer CD – includes Social Media Guide Team sites – Zoho, Office Live, Google Doc’s

Other Tools Promotional Ideas Tip Sheet (p ) Sign Up. Set Up. Send. (p ) Team Member Quick Guide (p. 28) Team Captain Quick Guide (p. 29) Examples of Good and Not So Good Website Pages (p ) Facebook Status Updates (p ) iPhone App Info Sheet (p )

Promotions Matter 2 Minute Drill

Website & Social Media Success Touchdowns Fumbles Other Plays

Promotions Matter Game Recap

Game Recap 1.What will you put into your game plan? 2.Questions