Investor Presentation – Marketing Strategies April 22, 2010 Member/Managers: Aaron Green – CEO and Head of Legal Services Jeffery Dallas – CFO and Head of Financial Services Paul Eberly – COO and Head of Nutritional Services Dorothy Welch – Marketing Manager and Head of Technical Services

“Empowering Agricultural Producers with Knowledge.” A Blue Ocean enterprise catering to agricultural producers in the Central Shenandoah Valley Will provide consulting services in the fields of finance & accounting, law, animal nutrition and technology, all under one roof Fulfill an unmet need in the market region by providing tremendous value to our customers Initial market targets of large dairy operations, large beef operations and large crop operations Offer a range of products and services designed to meet our customer’s needs Executive Summary

Broad understanding of finance and accounting Ability to assist in legal issues Knowledge of software and technical systems Mastery of animal nutrition Strong network within agricultural circles Ability to “keep up” with agricultural trends & issues All services under one roof Long-term relationship building Core Competencies

Creating a Blue Ocean

Significant agricultural concentration in the Central Shenandoah Valley: Market Research

Identification of 635 Market Targets in the Market Region:  165 operations with over 100 head of dairy cattle  194 operations with over 100 head of beef cattle  276 operations with over 200 acres in croplands Initial Market Targets

“Co-creating the experience with our clients provides a higher sense of loyalty to the organization due to shared ownership in the process and results.” Customer Needs Cost of Attracting Clients Retention Rates Overall Value Customer Loyalty Strategy

Market Segmentation and Brand Equity Age Segmentation Life Stage Segmentation Income Segmentation Personalization Team Beliefs and Values Blanket Branding

Product Strategy Timely Delivery On-Site and Field Services Customer Training

Design and Management of Service Listening Reliable Delivery Meeting Expectations Service Design Constructive Feedback Surprising Customers Fairness Teamwork Employee Research and Involvement Servant Leadership

Pricing Internal Products and Services Strategic Partnerships Target Return on Investment (ROI) of 16% Creative Solutions – Gain and Risk Sharing Program Bundling of Products and Services Discounts Referral Opportunities

Market Integration Channel Strategy- Exclusive distribution directly to the consumer Greater control over service quality Customization All services under “one roof” On location consulting Eliminate need for warehouse, retail space & physical inventory

Marketing Communications Radio - WRAA, WSIG, WKCY Television - Virginia Farming, RFD, WHSV Daybreak Newsletters /facebook Intermediaries Farmer to Farmer

Relationship Building “ The journey to make our client more profitable and efficient is our destination, it’s where we want to be with each relationship.” TV/Radio- build relationships through community involvement Newsletters/ /facebook- further build relationships with our clients and between our clients. Intermediaries- strong co-branding and relationship building with banks, credit agencies and co-operatives Farmer to Farmer- “Faith to Fruition”

Community Presence Earn media attention through 4-H County fair sponsorships Agricultural scholarships Pro-bono consulting to disaster struck farmers Invitations to venues for public speaking to agricultural producers

Communicating Our Value “Earning the respect of a few so they will communicate to the masses.” Fast and affordable services with a high level of accuracy Consultants involvement in the community Cultivating relationships Remaining true to values and sustainability

Innovation Incremental approach Shared computer filing system Customer surveys Trade shows Peer interaction Brainstorming sessions Recent literature

Progressive Development Service offering expansion  Local  Regional  National Farm management service  Experience  Farmer Advantage  Ownership Rights

Global Strategy Online marketing tools  facebook facebook Foreign strategic partners in 4 core areas Quality Customer Relationship Management (CRM)

Holistic Approach Co-creation methodology Focus on sustainability Environmentally aware Socially responsible Emphasis on organic, locally produced food

AgSolutions: The Learning Organization Annual internal audit Benchmarks and measurable results SWOT analysis Acknowledgement of competition Review of target markets Implemented innovation

Conclusion & Questions