L’Oreal brandstorm Carla Bosa, Marketing graduate 2009

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Presentation transcript:

L’Oreal brandstorm Carla Bosa, Marketing graduate 2009

Overview Introduction Why marketing at RMIT? Industry based learning year Program benefits L’Oreal brandstorm competition My accomplishments Leading the way RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 2 2

Why marketing at RMIT? Highly regarded and recognised Renowned reputation in the business Industry Challenges students beyond the classroom Combines tertiary education with industry experience RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 3 3

Industry based learning (IBL) year Objectives Provide insight into the marketing industry Gain industry experience Create a competitive edge Create practical understanding RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 4 4

Industry based learning (IBL) year Outcomes: Adjust to corporate life Understand work ethics and expectations Gain an industry based understanding of the program Receive extended opportunities RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 5 5

Program benefits Real life problem-solving Lecturers/mentors University life Overseas opportunities Extra-curricular activities RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 6 6

L’Oreal brandstorm competition Dynamic marketing game Combines marketing theory and creativity Opportunity to compete globally Recognition from RMIT and local community RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 7 7

My Accomplishments Industry based learning year 2008 Australian L’Oreal Brandstorm competition 2008 Global L’Oreal Brandstorm competition Academic success Ambassador for RMIT’s marketing program Nominated for academic awards Employment opportunities RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 8 8

Leading the way RMIT’s Bachelor of Business (Marketing) is a program of great opportunities, academic success and self-development. RMIT University©2008 RMIT University©2010 2010 Career Advisers' Seminar Information Technology Services 9 9