Overview, Highlights and Recommendations

Committee Cindy Royal Jon Zmikly Jacie Yang Kym Fox Katie Dudley Gilbert Martinez Emmeline Aguirre Beth Clark Chuck Kaufman Larry Carlson Olga Wilson Bob Bajackson – parking and transit

Overview 4 Days 70 speakers at 36 events Numerous alumni participated in MC Week Events held in OM 320, LBJSC, Alkek 250, Centennial and other classrooms Hachar program has introduced hundreds of Laredo students to college life Joseph Treaster – Woodrow Wilson Fellow Green room for guests to relax, students to interact, interview Panels, lectures, interviews Career Fair Post career fair reception and panel 15 th Anniversary Graduate Celebration

Highlights Ethan Zuckerman, MIT Center for Civic Media Evan Smith, Texas Tribune Annie Werner, Tumblr Mike Leary, SA Express-News Luis Patino, Univision Gustavo Arellano, Orange County Weekly Debbie Hiott, Statesman Mary Rose Brown, NuStar Energy Bharati Naik, CNN International Numerous alumni One panel in collaboration with Comm Design

Social Media Blog – More than 22,000 pageviews since Oct. 1 – 72 posts, mostly by Fox’s and Clark’s writing classes Twitter – posts using #mcweek Use of Storify, video, Instagram, Facebook Eight live streams during the week; archived on site Student participation in Twitter Scavenger Hunt and Facebook visual contest

Question/Discussion Is Mass Comm Week the flagship event of the School of Journalism and Mass Communication? Should it be?

Recommendations Focus bulk of programming on two days – Tues and Wed. Mon – have one kickoff event, keynote, student org fair, other Thurs – career fair Graduate specific event one evening. Reduce # of activities to < 25, reduced hours involved each day Consider ways to rebrand while retaining Mass Comm Week Continue blog and live stream coverage Develop faculty-specific sessions

Additional Support Broaden participation to include additional faculty, staff, tech support. Onsite tech support in other rooms around campus. Participation by allowing students to attend, developing assignments. RE: How To Get Involved handout Better communication, coordination when planning events in your classroom. Better prepare students for speakers, discuss appropriate behavior in sessions. Faculty assignments to cover days in green room, cover rooms with speakers

Promotion To be handled by Bobcat Promotion or other promotion-specific organization, not a class assignment Managed by a member of faculty Held to deadlines and deliverables

Outcomes At least one recent graduate started work the Monday after MC Week, based on a connection made here. Others made excellent contacts for internships, positions for the future. A large group of students participated, created content, used social media effectively. Exposed to cutting edge topics and ideas: the importance of coding to communication, use of social media, future needs of industry, innovation, freelancing, entrepreneurship.

Actions Proposed dates for 2013 – Oct. 21-Oct. 24 Need to secure banner schedule with city and TXDOT; schedule OM 102 & OM 320; schedule career fair date - by early spring. Select a new director Determine how to promote year- round; follow up promotion on blog; spring events, etc. Analyze event calendar for School Or determine new scale, direction and emphasis for a much smaller, less integrated event.