Hosting an Event and How to Fill A Room to Capacity Marty Harger 1/7/12

GREAT Turnouts Require Planning Ahead Set Your Intention Location Event Title Communication Inviting/Promoting

What is Your Intention with doTERRA? WHY you are sharing the oils? How will this event be MORE successful than the last? Are you EXCITED to have a group to talk to? Note your internal conversation about this event. THOUGHTS ARE THINGS, so be CONFIDENT about your success! WHY? Whether you think you can or you think you can’t, you are right!

Location, Location, Location Outdoor picnic? Condo complex? Private home? Nearby Hotel?

Your Event Title Keep in mind…What’s In It For Them? “Make Over My Medicine Cabinet” “Emotional Healing with Essential Oils” “Balancing Hormones, Naturally!”

Communication Advance Notice – 2 wks Personal invitations Phone calls Social Media (Facebook, MeetUp, Twitter) Advertise to your list ( )

In person or On the phone Be a product of the product – be an experienced user Tell YOUR good stories (“Facts Tell Stories Sell”) Be Excited, Be Normal (Relaxed Intensity) no firehosing use curiosity BEST WAY TO INVITE THEM TO GET A TURNOUT?

Steps To Invite That Insure Success BEFORE THE EVENT – Sampling experience (what IS this doTERRA stuff?) Provide a POSITIVE product experience BEFORE the Event – 3 Way Call (addressing THEIR interests) with an “expert” in your upline – THEN get them to turn out and FILL THE ROOM!

Urgency About Attending Important for Health? Relevant to Needs? Limited Seating? Special Guest? Financial Opportunity? Special Gift? Explain briefly: WHY doTERRA? Why Now?

What is in it for them? WIIFM? Why should they listen? Incentives for guests? Incentives for your team to bring guests? How To Promote An Event

Where are you spending your time to generate interest in your event? 80/20 philosophy 80% Prospecting/Recruiting 19% Training 1% Problem-Solving

At The Event Pick Them Up Be Prepared Set Yourself on Fire Watch Body Language Words Scale of Influence Be the Messenger Consistent Schedule/Consistent Effort To Fill

Pick Them Up! If you pick them up – they will show up! Works well for friends & family

Be Prepared with Products & Materials Product Display Tables Enrollment Forms & Pens Samples

Set Yourself On Fire

Watch Your Body Language

Keep returning to WHAT IS IN IT FOR THEM? Less pain Reduce toxins Lose weight Eat healthier Lower cost of health care Remember not only to say the right thing in the right place, but to leave unsaid the wrong thing at the tempting moment. – Ben Franklin Words

Be The Messenger, Not The Message LET THE TOOLS DO THE TALKING

Create A Consistent Event Schedule Plan your calendar at LEAST 2 months in advance…list all dates! Have “Our Next Class” planned, printed and ready to hand out at each class Encourage/reward repeat attendance when they bring a new friend!

Two Exposures A Day = A Consistent Effort To Succeed!

Follow These Tips and Fill Your Room to Capacity!

Go create WILDLY SUCCESSFUL events this month in your doTERRA business! Thank you!

Scale of Influence AboveYouBelow Boss Doctor Influential Community Ppl Employee Children People who serve you In more of a position for you to “tell” them they will want to attend In more of a position for you to “ask them if they would attend