Business Web Design & Marketing Dignity for Children Students Lesson 1 Introduction.

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Presentation transcript:

Business Web Design & Marketing Dignity for Children Students Lesson 1 Introduction

Welcome!

Introduction  Name  Class  Major Subjects  What do you expect from this course?

Get to know me  Bachelor of Accountancy from Malaysia University  Worked in Multi National Companies in Singapore for about 7 years  Learned about online business in Singapore  Started my journey into creating websites for business  Full time marketing websites

What you will learn?  Create a Professional Website Without Programming Knowledge  Collect Payments From Your Website  Marketing your Website Without Spending A Fortune  9 Common Mistakes To Avoid In Creating Your Website

6 Agreement  Interactive class  Attendance is compulsory for all classes  8 weeks in total with tutorials on Friday  Homework must be completed  Hands-on class with computers

Website

 Compilation of a few pages and pictures that can be accessed online  Who owns the website?  Who has full control on the website?

Website Scripts

Wordpress

WordPress  Content Management System Online  Free or need to pay?  Download & create professional website  Business website  Blogging  eCommerce website  Directory website

Difference

Which WordPress to use? Features.COM.ORG Domain NoYes Hosting NoYes Install ThemesNoYes Install PluginsNoYes Full ControlNoYes Google RankingNoYes

URL/Domain Name Which is Website?       

Domain names

Most popular domain names .com .net .org  country specific: .us .com.my .my .asia

BREAK

Keywords  What is keyword  Why is keywords important  How to choose keywords for your website  Which is the buying keywords  Country specific

Hands-On  Keyword planner tool

Group Topics 1. Food & Beverage 2. Sewing & handicrafts 3. Modern Farming 4. Wood Works 5. Hair Saloon 6. Manicure & pedicure

Hands on: WordPress  Login to Wordpress dashboard: Username: Password:  Permalinks - search engine friendly URL  Discussion - reduce spams from robots  General - configure local timezone

Website Page Title  Keyword Search Engine  7 words maximum  60 characters maximum  keywords - first 3 words

Website Pages  Home  About Us  Services  Contact Us

W1 HOMEWORK  Research on keywords on your niche  Download keywords  Create Website Title  Create Website Menu

Next week  Website Page Title  6 Essential Pages  How to write Contents  Where to get pictures