Share-My-Toys Sandra Corwin
Mission Statement Share-My-Toys is a start-up company that sells timeshares of recreational equipment for outdoor activities inn southeastern Idaho and western Wyoming.
The Team Sandra Corwin, CEO o B.S., Business Administration, Idaho State University o Product Manager, Anaconda Kayaks and Canoes, Redding, CA, 6 years Ernesto Candelaria, CFO o M.S., Accountancy, University of Montana o CPA for KPMG Accounting Firm, 12 years o Private CPA, Montpelier, ID, 7 years
Competition Southeastern Idaho has several recreational equipment rental companies but no timeshare companies. SMT has a wider range and greater inventory of equipment. Timeshare gives members ownership. Membership fees provide needed business capitol. Members get more use of equipment for less money.
5-Year Goals Triple equipment inventory Duble number of memberships Open second outlet in Fish Haven, ID, nearer to Bear Lake
Objectives Increase market share to 50% Increase annual marketing budget to $250,000 Hire full-time manager of marketing and advertising Hire three more outlet managers
Risks and Rewards Risks o Potential members might prefer simple rental o Equipment maintenance and replacement schedule might be too conservative o Poor weather could slow membership sales Rewards o Capital from memberships could provide significant, steady revenue stream o Profits could amount to 16% of investment
How to Contact Share-My-Toys There are three ways to contact us: o Call Sandra Corwin, CEO, at , ext. 110 o Or call Ernesto Candelaria, CFO, at , ext. 210 o Or visit our Web site at