Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK ISISA CONFERENCE, Kinmen Island, Taiwan Islands of the World VIII ”Changing Islands –

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Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK ISISA CONFERENCE, Kinmen Island, Taiwan Islands of the World VIII ”Changing Islands – Changing Worlds EXTREME TOURISM LESSONS FROM THE WORLD’S COLD WATER ISLANDS The Case of Luleå Archipelago in Northern Sweden Per Åke Nilsson Centre For Regional and Tourism Research Bornholm, Danmark

Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK Luleå archipelago Bothnian Arc 100 km south of the arctic circle

Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK 732 islands 80 inhabitants Nearby city of Luleå – inhabitants

Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK Traditional industries disappearing Farming, mining, saw mills and ship building Tourism growing Outdoor activities Sailing, fishing, scootering, skiing and skating Infrastructure Bridges, guest harbours, summer houses and cabins, camping sites, beaches, restaurants, outdoor fire places, saunas Summer destination!

Tourism and Attraction Development in the Bothnain Arc Collaboration and Networks Mid-Sweden Universty & CRT (Bornholm) Local and Regional Authorities Tourism Businesses in Luleå, Piteå, Haparanda, Torneå, Kemi Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK

Depart from Natural and Cultural Conditions Sustainable Tourism Development Plan

Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK Competence, Product and Destination Development Targeting new customer segments Innovative and attractive products and activities Icebreaker Cruise ’Dinner on the Ice’ Ice Hotel

Per Åke Nilsson CENTRE FOR REGIONAL AND TOURISM RESEARCH, DENMARK