SONY 3LCD Projector Sales Training Professional Display Group Broadcast & Production System Div. Sony Electronics Inc.

LCD Projector Marketing Agenda 1.Why SONY for Projectors? 2.Projector Application & SONY Line Up 3.Product Roadmap 4.2H Price Change Summary 5.Product Introduction 6.Service & Support 7.2H End User Promotions

LCD Projector Marketing 1. Why Sony for Projectors? Engineered to deliver the best images Top priority for design staff Bright, Accurate Colors (thanks to 3LCD) High Performance on Basic Specification Better value for price (lm/$) Higher reliability Value Added Feature (Easy Maintenance/Network/Wireless) SONY Cosmetic Design Excellent Warranty Three years parts and labor First year “hot swap” included, extended warranties available

LCD Projector Marketing First SONY ’ s Projector VPP-2000E X1 CRT type Launch in 1973 First SONY ’ s LCD Projector VPL-350 X3 A-Si LCD with VGA resolution Launch in 1994 Over 30 Years History in BPJ Biz.

2. Projector Application & SONY Line Up The Right Tools for the Job Road Warrior Entry Step Up Wireless Network Installation (Mid) Installation (Large)

LCD Projector Marketing FY07 Entry Step Up CX21: 2100lm XGA EX3: 2000lm, XGA ES3: 2000lm SVGA CS21: 2100lm SVGA EX4: 2100lm XGA ES4: 2200lm SVGA Road Warrior Jun CX61: 2500lm XGA CX100: 2700lm XGA Jul 3. Product Roadmap – 1/2 CX63: 3000lm XGA CX120: 3000lm XGA Jul CX125: 3000lm XGA, NW Jul CW125: 3000lm WXGA, NW Oct CX150: 3500lm XGA Jul CX155: 3500lm XGA, NW Jul $749 $899 $1,199 $999 $1,549 $1,749 $1,999 $2,049 $2,199 $749 $899 $1,799 Price base: MAP (=Estimated Street Price) $1,549 >>> $699 >>> $799 >>> $1,399 >>> $1,599 >>> $1,899 $2,499

LCD Projector Marketing FY07 Wireless CX86: 3000lm XGA, Wireless CX76: 2500lm XGA, Wireless Installation FX40: 4000lm XGA, NW FX52: 6000lm XGA, NW SXRD VW100/P; 800lm HD $1,899 $2,399 FX52L: 6000lm XGA, NW, Lensless $8,063 $7,313 $4,613 $9, Product Roadmap – 2/2 FX40L: 4000lm XGA, NW, Lensless FE40: 4000lm SXGA+, NW FE40L: 4000lm SXGA+, NW, Lensless $4,163 $5,963 $5,513 >>> $2,299 >>> $3,699 >>> $3,499 >>> $4,999 >>> $4,799 >>> $7,299 >>> $6,899 Price base: MAP (=Estimated Street Price) Discon in E/Dec

LCD Projector Marketing 4. 2H Price Change Summary 2Q ESP*3Q ESP*Diff % VPL-ES4 $749$699-7% VPL-EX4 $899$799-11% VPL-CX100 $1,549$1,399-10% VPL-CX120 $1,749$1,599-9% VPL-CX150 $2,049$1,899-7% VPL-CX86 $2,399$2,299-4% VPL-FX40 $4,613$3,699-20% VPL-FX40L $4,163$3,499-16% VPL-FE40 $5,963$4,999-16% VPL-FE40L $5,513$4,799-20% VPL-FX52 $8,063$7,299-9% VPL-FX52L $7,313$6,899-6% *ESP = Estimated Street Price

LCD Projector Marketing Entry Installation – VPL-ES4/EX4 Ideal for K-12 Classrooms Brightness: 2,200 Lumens for VPL-ES4 2,100 Lumens for VPL-EX4 Installation-friendly Flexible mounting, quiet, monitor out XGA model has Dual inputs 7 picture modes, 3 black level adjustments Entry 5. Product Introduction

LCD Projector Marketing Road Warrior – VPL-CS21/CX21 Award winning stylish mobile tool Ideal for field sales and trainers 2100 lumens for both SVGA or XGA Easily packs in computer bag – 2” thick Quick start with full auto setup and focus Bright enough for any setting Quick exit with “Off&Go” – protects lamp Road Warrior 5. Product Introduction

LCD Projector Marketing Step Up Installation – New C Series VPL-CX100 Successor of CX lm XGA VPL-CX120 Successor of CX lm XGA VPL-CX lm XGA with NW function VPL-CW lm WXGA with NW function Delivery from Oct 07 VPL-CX125 Upper Model of CX lm XGA with NW function VPL-CX lm XGA Powerful & Installable Compact Projector Step Up SONY’s first Wide Business Projector NEW 5. Product Introduction

LCD Projector Marketing Which is better quality??? CyberShot DSC-W200 $ M Pixels Note : prices are from SonyStyle.com 1.0M Pixels α(alpha) DSLR-A100H $1, Imager & lens aperture size is so important for picture quality! Same thing can be applied for LCD projector? >>> Of course, YES

LCD Projector Marketing Key Features of New C Series -1/2 High Brightness, High Contrast and Crisp image Easy Maintenance Cover open Lamp Filter Conventional Lens ACF Lens No need to uninstall from the ceiling bracket! 0.79” XGA panel (0.74” WXGA for CW125) + =

LCD Projector Marketing Key Features of New C Series -2/2 New Cooling System Installation Flexibility Direct On/Off Tilt Free Network Control / Maintenance / Content Delivery Remote ID function Side Shot Improved exhaust air efficiency Available for Network model only

LCD Projector Marketing Wireless Network – VPL-CX86/CX76 Ideal for Business Conference Rooms Bright: 3,000(CX86) & 2,500(CX76) lumens, XGA Wireless Presentation Functionality(11b/11g) Enhances collaboration, flexibility Easy to setup and use, highly secure Can also support network maintenance and monitoring functions, “PJNet” Wireless Network 5. Product Introduction

LCD Projector Marketing Mid-size Installation – VPL-FE40/FX Lumens, for larger screens or more ambient FX40 is XGA, FE40 is SXGA+ (1,400 by 1,050 pixels) Can Display natively (only for FE40): SXGA+, SXGA, WXGA, 720P Advanced Design for Installation Uses Center lens mount H & V lens shift Power zoom and focus Side Filter and Lamp access First use of BrightEra™ Panels Lensless model available VPL-FE40L, VPL-FX40L Installation(Mid) 5. Product Introduction

LCD Projector Marketing Large Venue Installation – VPL-FX52 Ideal for Larger venues Bright: 6,000 lumens, XGA Installation-friendly Flexible mounting, quiet, changeable lens Choice of inputs, monitor out, RS-232 control Network Functionality (Control & Monitoring only) Lensless model available VPL-FX52L Installation(Large) 5. Product Introduction

LCD Projector Marketing 6. Service & Support – Standard Warranty Standard Warranty 3Y Parts & Labor with the exception of  Lamp(90days)  Optical block (upto 2500 hours) Sony Business Projector On-Time Support! Call to resolve problems and report issues. If the problem can not be resolved over the phone, and provided the unit is in the 1st year of warranty, Sony will provide a loaner projector by next day air while the customers projector is repaired Other Technical Support (for both customers & resellers) Post Sales select option2, then 6

LCD Projector Marketing 6. Service & Support – Extended Warranty Extended Warranty Now available for 4 Year and 5 Year offerings List prices range from only $199 up to $699

LCD Projector Marketing 6. Service & Support – Extended “On Time Support” Extended “On Time Support” Extend first year of Loaner support to 3, 4 or 5 years List prices range from only $169 up to $429

LCD Projector Marketing 7. 2H End-user Promotion Program End-user Choice MIR Program TRADE WAY UP $50 Additional Rebate VAIO Bundle Promotion New C Series Package Promotion with Bracket (PAM-200) Renewal Continue Promo End Enhanced program coming soon!

LCD Projector Marketing 1) End User Choice Mail-In-Rebate Purchase a Sony “EX4”, “CX21” or “C Series” between Oct 1 and Dec 31, 2007 and choose from: Cash Rebate – up to $150 Free Lamp – a $399 value based on MSRP Applicable models [$100 or LMP-C162] : VPL-EX4 [$100 or LMP-C163] : VPL-CX21 [$150 or LMP-C200] : VPL-CX100, CX120, CX125, CX150, CX155, CW125 Change from 2Q MIR Promo : Added VPL-CX21 & CW125, Removed VPL-ES4 Added RenewalAdded or

LCD Projector Marketing 2) Trade WAY Up Promotion Sony has a trade-in website Trade and IT product, and receive a credit for purchase of Sony LCD Projectors or Public Display Use the trade-in site between 6/15 and 9/ , and receive up to $50 extra rebate toward the purchase of a Sony LCD Projector or Public Display It’s easy! It saves you money $$ It’s your choice Extended until 3/ Continue

LCD Projector Marketing Any questions? Let’s make a big success in 2H Thank You !