Cable Telephony

Market Snapshot “We expect that cable will continue to drive VoIP technology to the average US household, growing to almost 23 million lines by 2013 and pushing the overall VoIP market across the 28 million-line mark over the next five years.” – Forrester - Cable Voice Brings VoIP Into The Mainstream

Why Cable Operators Should Consider Wholesale Digital Voice Quickly increases top-line revenue growth Low total cost of ownership Low or No capex Leverage wholesaler experience – back office support Quicker time to market Digital voice is complicated

Launch Timeline Business Path Network Path Launch Timeline

Network Requirements Review Key indicators of the business All endpoint devices and config files Health of CMTS/routers Plant, ISP and QOS capacity Modifications to network design

Top 5 Business Path Requirements 1.Creating your profile 2.Provisioning plan 3.Custom portals – reseller, subscriber 4.Training 5.Marketing campaign research, goals, and campaign tracking

Marketing Strategy and Tools Reasonable Goal: Voice Lines 33% of Basic Subscribers Reasonable Goal: Voice Lines 33% of Basic Subscribers Monthly Goal: Voice Growth 1.8% of Existing Video Base Monthly Goal: Voice Growth 1.8% of Existing Video Base Existing customer example

Marketing Strategy and Tools Referral Program Bill Inserts Postcards (depending on volume) to existing base Door hangers – for field technicians Commercials Point of Sale Displays Giveaways/Promotions

Taking it to the Next Level Residential - other feature/functionality Business Products: Integrated Access Hosted IP PBX SIP Trunking Business Voice - Applications/SAAS/Unified Communications are the future