IEEE’s broadcasting network Member Supported Increasing Public Awareness about technology & engineering E-Resources Track The Next Generation of IEEE Benefits IEEE Region 1 Summer Meeting / Section Leadership Workshop Syracuse, New York 18 August 2006 John Day Senior Manager, Business Development IEEE Regional Activities Members-only portal Personalized One-stop benefit access and account maintenance

What is IEEE.tv ? IEEE.tv is an internet television network that produces and delivers special-interest programming about technology and engineering, for the benefit of IEEE's members and the public.

IEEE.tv “Member / Basic” (beta release, Aug 2006—business launch, Jan 2007) Included w/ IEEE membership Access to programs produced during present year of active membership Basic viewer, requires Member authentication IEEE.tv – “Public Access” (beta release, Aug 2006—business launch, Jan 2007) Public interest programming Basic viewer Accessible from any public web site IEEE.tv – “Member / Pro” (2008) Available only to IEEE members Business model being finalized Product Variations

IEEE.tv Beta Viewer(s) “Public Access” Mode  Can be launched from any IEEE website Program menu In “public access” mode, padlock indicates Members-only programming Welcome screen & video player (upon selection of program) IEEE Member authentication Integrated & real- time IEEE resources Banner advertisement

IEEE.tv Beta Viewer(s) “Member / Basic” Mode  Member-authenticated access Personalized, Member greeting Program menu In “member / basic” mode, all padlock icons switch to video screens Welcome screen changes color to help differentiate member vs. public mode

Conference Highligts minute overviews of technology topics discussed at an IEEE conference Meet the Authors 5 -7 minute interviews with technology experts about the contents of their book Spectrum Reports 7-10 minute segments about a new and evolving technology Careers in Technology minute primers about career opportunities in different industries IEEE.tv Specials 30-minute exposes on topics ranging from Technology Discourses to the IEEE Presidential election IEEE Products 3-5 minute introductions to new IEEE products Content – Initial Programming Series

Production Guide Series Slate Content Sources Production Paradigm Production Process Technical Specs Sample Budgets Production Workbook Producer Checklist Show Rundown Sheet Selects Log Credits Log Appearance Release Location Agreement Videotaping Notification Production Guide & Workbook

Communications & Marketing Communications & Collateral Brochure / Program Guide Advertisements (print & web) Press release announcements in member communications Section and tradeshow giveaways (bookmarks, pens) Inclusion in 2007 Membership brochure, membership recruitment kits

myIEEE™ Integration (15 August) Single sign-on automatically launches IEEE.tv member/basic

What is myIEEE™ ? o 367,000 websites – unique to each Member o Updated daily from IEEE’s core databases o Connects individual members to their Section o One-stop resource for engaging member benefits o Establishes a “virtual home” during the transition from student member to young professional

one-stop membership experience The value-add is respect for time Reengineering the Web Experience

Volunteer Recruitment Benefit modules & other IEEE news Personalized list of technical memberships Personalized recommendations based on technical interest profile Greeting module Member’s name, member #, and Section Membership Management Self-service account management Utility desktops Tool clusters and member benefit modules. Volunteer desktop for volunteers. myIEEE™ Entry Page

rolodex icon, local leadership Section link to website personalized messages - grade elevation, renewal reminder Personal Greeting Module

Desktops – Benefit Tools & Utilities

My Volunteer positions personalized listing of volunteer positions. Roster icon dynamically lists executive officers respective to entity. Volunteer updates and news targeted to Volunteers, e.g., Scoop, Society Sentinel Resource links for all Volunteers SAMIEEE log-in for Volunteers (those designated to have access) (roles-based access) Volunteer Desktop

My Subscriptions hyperlinked to titles on IEEE Xplore Member Digital Library subscribers hyperlinked to file cabinet Search module, IEEE Xplore providing search access to 1-Million+ IEEE documents Most downloaded documents, IEEE Xplore RSS feed updated monthly Knowledge Desktop

Search module, advanced member grade elevations sorting members by criteria Volunteer profile showcasing IEEE volunteers mySection > Direct link to Section home page > Roster icon to officers > Associated technical chapters, affinity groups > Member elevations within Section Transnational navigation dynamically presenting IEEE activities by geography Section announcements worldwide Upcoming conferences dynamically presented and updated Community Desktop

Search module, IEEE Job Site directly linked to job site listings Search module, Consultants Database directly linked to consultant database listings Awards, Scholarships announcements The Institute articles specific to careers and professional development Profession Desktop

*Affiliates = 5% Usage by Membership Grade

Usage by IEEE Region

New member welcome pack Ads – “The Institute” Regional/Section Websites Communications & Marketing Print advertisements How can I link my Section to myIEEE ?

In Closing… Membership Growth = retention + (benefit utilization * benefit awareness) Benefit Awareness increases Benefit Usage Benefit Usage increases Membership Retention Member Retention increases Membership Growth

spread the word next generation benefits membership value improved Sections do it best !

The Next Generation of IEEE Benefits John Day Senior Manager, Business Development IEEE Regional Activities Thank you !