89 th IEEE Region 8 Committee Meeting Saturday, 13 October 2007 John Day, Peggy Lefkin IEEE Regional Activities Update: IEEE Regional Activities Direction

l OU Management System Initiative l Next Generation Benefits l myIEEE l IEEE.tv l Online Member Directory l Membership Development Today’s presentation

Organization Unit Management System (Serving our Volunteers)

l Using Volunteers, students, supplemented by contractor and IT staff, coordinated through RAB project planning l Active group that conferences weekly l Open to interested volunteers who may wish to contribute or to expand offerings l Schedule l Pilot started on meeting management l Pilots beginning on elections l Financial management in design, development to begin soon. l Web site pilots ~ 1Q-2008 Mission Provide a suite of web-based tools and utilities to assist IEEE volunteers in efficiently administering their IEEE operations l Meeting management l OU elections l Financial management and other reporting requirements l Leadership updates to rosters l Web site maintenance l Direct integration with myIEEE

Project Detail l Meeting/event management l Collection of meeting data l Registration l Tracks Attendance l Meeting Notice displayed on web site l RSS feeds l VCAL l Feed meeting information to myIEEE l Eliminate need to fill in L31 forms l Web Site l Basic web site web in a box l Enable a common look and feel l Move all meeting information online l Calendar for all units l Pull volunteer data from IEEE databases l OU Elections l Pilot beginning week of 15 October l Two sections from each region have been asked to participate l Financial Management l Web-based financial reporting mechanism l Tie in with concentration banking l L-50 support l Audit support l Additional updates and details will be presented at Sections Congress 2008

Next Generation Benefits (Serving our Members)

Slide Source: 1to1 Webinar: “Brand Marketers…Meet Social Networks,” Helm, Nov 2006 The shift from above the line media (mass advertising alone, eyeballs = effectiveness) to below the line media (addressable, interactive, e.g. online communities, , blogs, RSS, etc.) l Users want more control over what they see, hear and how/where/when they interact with companies l Social media, social networks for social animals Transition to Social Media & Networks

Next Generation Benefits one-stop membership experience The value-add is respect for time l Reengineering the online membership experience l Began in 2005 Integrated membership experience l Members-first, benefit web sites second l Personalizing the ‘stovepipes’ is not the answer

2007 l “myIEEE 2.0” requirements gathering 2008 Plan l Launch of online member directory / module within myIEEE l Integration of OU Mgt system l Launch of myIEEE 2.0 Next Generation Benefits Jan – Sep 2007 % of Total IEEE Members % of myIEEE Visits R110.3 %6.5 % R28.8 %5.8 % R38.2 %6.0 % R46.3 %4.7 % R57.8 %5.9 % R615.9 %10.6 % R74.3 %4.1 % R816.9 %24.0 % R94.0 %8.2 % R %24.2 %

IEEE.tv is an internet television network that produces and delivers special- interest programming about technology and engineering, for the benefit of IEEE's members and the public. What is IEEE.tv ? Next Generation Benefits Official Launch 27 September 2007 Two versions of product IEEE.tv Public Access –  Free programming for the public  Raise general awareness about engineering and technology. IEEE.tv Member-Basic –  Included with IEEE membership (no additional cost)  Exclusive, members-only programming & file downloading privileges

RSS Feed Member Log-In Videos in Flash format Home/ Browse Tabs Viewing screen 16 x 9 Aspect Ratio Program Activity Menus - New Programs - Most Viewed Next Generation Benefits

Per each program selection… Members-only feature – Favorites. Marked programs saved under ‘myTV’ tab Members-only feature – Files downloadable in QuickTime format ( all videos will have imbedded copyright message stating video is for member/ personal use only, exceptions requiring prior IEEE approval ) Viral marketing tool, delivered via , containing hot-link back to IEEE.tv (available in both public and member-version of product) Member benefit extends to features of the Viewer (in addition to exclusive content) Next Generation Benefits

l IEEE.tv video w/ panel discussion on a technical topic l Increase awareness about IEEE l Opportunity to recruit new members l Produce a video for IEEE.tv l E.g., Region 8 GOLD contest for a membership commercial Incorporating IEEE.tv into Section, Chapter, and Student Branch Events … Next Generation Benefits

Target Launch Date: March 2008

2007 l Finalized functional spec l Coding begins 2008 Plan l Launch of online member directory as a stand-alone product l Integrated component of myIEEE 2.0 IEEE Benefits Update “memberNet” (Online Member Directory) l Basic & Opt-In versions l Privacy & trust l Robust searching capabilities l “myNetworks” personalization

Profile icons correspond to IEEE membership grade & pin color IEEE Benefits Update “memberNet” (Online Member Directory) Searching … Personalized to each member Global Searches

IEEE Benefits Update “memberNet” (Online Membership Directory) Profile page … Opt-in preferences managed in ‘myAccount’

Integration w/ myAccount “2.0” requirements completed Official Launch & new programs monthly Requirements completed Coding begins 2007 Coding of “2.0” Beta release (Mar) Jan-Sep 2008 Beta release of “2.0” Integrated into myIEEE “2.0” Oct-Dec 2008 Release Timeframe Integrated into myIEEE “2.0” New programs monthly

Membership Development

Markets(s) Membership(s) Market and member- researched benefits increases likelihood of recruitment marketing/ renewal marketing utilization recruitment / sales marketing Value (benefits) Benefit utilization and satisfaction increases likelihood of retention Drivers for Membership Development

spread the word next generation benefits membership value improved Leadership in Communications

Membership Brochure – Primary objective is sales- support tool for grassroots recruitment efforts, and marketing at conferences. Included in worldwide shipment of membership development kits, and available on-demand throughout year Membership Collateral—Testimonial-driven, increased emphasis on value. Visual introduction to benefits … “Why we join – why we stay” message 2008 Tactical Upgrades

Membership Development Manual l Updated w/ BMS tutorial, additional communication templates Membership Development Kits l 2,000 Kits shipped globally to all IEEE sections, student braches, and society MD officers l Brochures, posters, product sheets, CDs, giveaways, MD Manual l MGM supplies l On-demand, online ordering of supplemental supplies Global MD Webcast / Conference Call l Monthly, standard agenda, MD tactics and best practices Supporting Volunteer MD Efforts Worldwide Sept 2007 shipment of MD Kits… l 105,000 membership brochures l 21,000 membership posters l 13,000 MGM program brochures, 105,000 MGM business cards l 13,000 membership CD-ROMs l 26,000 IEEE bumper stickers l IEEE.tv… 26,000 product sheets, 26,000 pens, 66,000 bookmarks

Leadership in Membership Performance IEEE Member Recruitment Worldwide, Since k ? Total Membership by Region, September 2007 l Higher-grade member recruitment shows solid gains l 22% increase in 2006 over 2005 l 14% increase in 2007 over 2006 (forecast) l In 2007, all regions have increased recruitment of higher-grade members l September forward – Turn focus to retention Congratulations to R8 Team! 2,270 members away from being IEEE’s largest region

Update: IEEE Regional Activities Direction Thank You! IEEE Regional Activities Department Contacts… Organization Unit Management System…Eugene Khusid, IEEE.tv…Noel Bryson, myIEEE & Member Directory…Brian Pratz, Membership Development…Qiana Harder,