Market structure in Spain Monopoly Fixed telephony TelefónicaOligopoly Yoghurt Production Danone Monopolistic Competition Television Chanels 7 canales diferentes Perfect Competition..?¿…?

Monopoly Economic market in which there is a single seller or producer to supply a product to meet the needs of that sector. There should be no threat of entry of another competitor in the market. In a monopoly situation firms set a higher price and offers less quantity. In a monopoly market is usually called "good monopoly" when it comes after a consequence. When the majority of consumers buy that product of that company without the influence of no-one and trough any other interference….Here you are an exemple of “bad monopoly”, when it is made by the influence of the government. They decided to privatize Telefónica and giving them the enter comunication net in the country.

Monopoly 1.- Only one seller 2.- Barries to enter in the market 3.- Decreasing demand a.- Consumers buy when prices are cheaper b.- Firms produce and sell more “only” when prices decrease Fixed telephony Market share 2009 Telefónica: 78.6% Ono : 8.6% Orange: 2.6% Vodafone: 2.0% Resto: 8.2% As we see… 1.- Only one seller: Telefónica 2.- Barries to enter : Telefónica has got the entire market in its pocket, since the government decided to privatize it in the 80's. 3.- Decreasing demand: a.- Most people buy when Telefónica offers special prices for special services b.- Telefónica produces more when makes special offers at special prices

Oligopoly Oligopoly market dominated by a small number of producers or distributors or sellers. An oligopolistic market may have, on occasion, a high degree of competitiviness. Producers have incentives to work by fixing prices or sharing of market segments, often occur long periods of price stability. Producers are limited to compete by advertising their products

Oligopoly 1.- There are a few producers and a lot of consumers 2.- There are barriers to enter and exit out of the market 3.- Firms choose their on level of prices, Why? a.- Depending of the market situation they take differents decisions.Ex.: doing advertising TV channels in Spain C Temáticos: 17.0% TV1: 16.4% TV Privat : 15.3% TeleOno: 15.1% Antena 3: 14.7% Forta: 13.6% Cuatro: 8.2% La Sexta: 6.8% Digital +: 4.7% Otras: 2.3% Locales: 1.3% As we see… 1.- A few producers and millions of consumers 2.- Barriers to enter: very difficult and expensive to open a chanel television 3.- Chanel choose their on level of prices a) When they make publicity for other companies b) Doing advertisment of themselves Share 2009

Monopolistic Competition Monopolistic competition is defined as a organization of a market which you can find many companies that sell similar product but not identical, thanks to the differentiation of products, sellers have some level of prices charged under control to sell their product. Competition is not based on the prices, but other added values, such as product quality. The producers have easy entry and exit. Advertising industries must play a very important. The products despite be similar, not identical.

Monopolistic Competition 1.- There are no barriers to enter 2.- The product is differentiated 3.- There is a leader which has got a big Influence in the market. The rest of the companies follow the leader. Yoghurt Production 2009 Danone: 50.0% Pascual: 05.0% Nestle Lactalis : 04.0% Dhul: 04.0% Clesa: 03.0% Otras; hasta 50 empresas: 34.0% As we see… 1.- No barriers to enter. There are a lot of companies 2.- The product is differentiated. Who doesn´t know what is a Danone!? 3.- Doesn´t matter what kind of products offer the rest Of the firms. All of them are behind Danone.They try to offer the same of Danone but a bit different in order to get more customer

Perfect Competition Market in which there are many companies that offer the same product, so that none of them has an influence on prices.It is characterized by the existence of many suppliers and applicants so that they can not impose any restriction on price. Perfect competition, as will be appreciated, it is then the description of some existing market but an economic model which can understand the functioning of a market economy