1 Welcome Back Class 2 Best Seller Mentoring

2 Class 1 Recap OR Bestseller

3 The First Class Homework List your goals List your goals Familiarize yourself with the strategy Familiarize yourself with the strategy Review all of the support materials Review all of the support materials List the benefits of your book List the benefits of your book

Logistics You have FAQ’s – please review them You have FAQ’s – please review them Questions DURING the class Questions DURING the class PLEASE keep questions relevant to class materials only! PLEASE keep questions relevant to class materials only! Questions BETWEEN classes send to: Questions BETWEEN classes send to: 4

5 Class #2 Engaging the help of others!

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7 Joint Venture Partners "The more I help others to succeed, the more I succeed." "The more I help others to succeed, the more I succeed." Ray Kroc

8 What is a Joint Venture Partner? a.k.a. “A list owner” -- who has collected an list of true opt-in subscribers a.k.a. “A list owner” -- who has collected an list of true opt-in subscribers aka – “sponsor” “website owner” “partner” or “joint venture partner” aka – “sponsor” “website owner” “partner” or “joint venture partner” EXAMPLE: EXAMPLE: The Achieve Your Goals Newsletter Sign up to receive Peggy McColl's FREE Newsletter

9 Why would anyone help you?

10 Why would anyone want to help? They simply want to help They simply want to help share the same passion share the same passion want to let their subscribers know want to let their subscribers know benefit from being involved benefit from being involved opportunity to build their database opportunity to build their database get exposure get exposure builds their brand/credibility builds their brand/credibility opportunity to make revenue opportunity to make revenue win prizes or get something from you win prizes or get something from you

11 Remember You do NOT have to have your own database list You do NOT have to have your own database list It is NOT recommended that you buy any lists – this is a big no-no It is NOT recommended that you buy any lists – this is a big no-no Spamming is NOT a part of this formula Spamming is NOT a part of this formula It is NOT recommended that you buy any ads (in newsletters) It is NOT recommended that you buy any ads (in newsletters) There are millions of websites on the internet today (over a hundred million – remember the slide from last class?) There are millions of websites on the internet today (over a hundred million – remember the slide from last class?) It is recommend (in the guarantee) to get a minimum of 500K solo mailings, however, personally I never stop there – typically go for millions It is recommend (in the guarantee) to get a minimum of 500K solo mailings, however, personally I never stop there – typically go for millions

12 Finding Joint Venture Partners Look for partners to help support you and your campaign Look for partners to help support you and your campaign Finding list owners that “match” Finding list owners that “match” You do NOT need to have relationships already! You do NOT need to have relationships already! Reach out to hundreds upon hundreds of list owners Reach out to hundreds upon hundreds of list owners

Key Success Factors You need to think like a Joint Venture Partner You need to think like a Joint Venture Partner Be respectful of them – kind always Be respectful of them – kind always Let your passion come through Let your passion come through Personalize EVERY single communication with them!!!!!!!!! Personalize EVERY single communication with them!!!!!!!!! Explain the benefit to them Explain the benefit to them or call or both (try multiple approaches) or call or both (try multiple approaches) Contact them several times (if they don’t respond the first time) Contact them several times (if they don’t respond the first time) 13

Search Engines Use your favorite search engine Use your favorite search engine

Social Media Watch for potential connections/partners who may be willing to help Watch for potential connections/partners who may be willing to help Connect, establish a relationship, share great value Connect, establish a relationship, share great value Build a following, fan base, friends Build a following, fan base, friends 15

16 Keyword Search Non-fiction or Fiction Non-fiction or Fiction ParentingParenting BusinessBusiness Personal GrowthPersonal Growth CookingCooking FitnessFitness HeathHeath HumorHumor RelationshipsRelationships FamilyFamily Etc. etc. etc. Etc. etc. etc.

17 Keyword Search – Q’s to consider Who is your audience? Who is your audience? What are they interested in? What are they interested in? Where are they going on the net? Where are they going on the net? 75% of all books are purchased by women – where are they online? 75% of all books are purchased by women – where are they online? Humor, romance, family, travel, adventure, personal growth, fantasy, science fiction, history, politics, etc. etc. Humor, romance, family, travel, adventure, personal growth, fantasy, science fiction, history, politics, etc. etc.

Search Engine 18

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Advanced Search on Google.com 20

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22 Keyword Search: Parents Parenting newsletters Parenting newsletters Parents Parents Mom ezines Mom ezines Mom websites Mom websites Mothers Mothers Mother newsletters Mother newsletters Family Family Family newsletters Family newsletters

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24 Are they collecting addresses?

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Searching for: “Sales” 26

Search alternative search words 27

Articles, Podcasts, Videos??? 28

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Related Links 32

33 What you will find Google will lead you to tens of thousands, hundreds of thousands and sometimes millions of websites Google will lead you to tens of thousands, hundreds of thousands and sometimes millions of websites One site will lead you to another site, which will lead you to another site One site will lead you to another site, which will lead you to another site Alexa will give you information that will be helpful to understand the popularity of the site, AND, it will lead you to many other sites Alexa will give you information that will be helpful to understand the popularity of the site, AND, it will lead you to many other sites amazon.com will lead you to other authors/experts amazon.com will lead you to other authors/experts social media sites can be helpful too! social media sites can be helpful too!

34 What to look for on the front page Are they collecting names? Are they collecting names? NewsletterNewsletter Selling productsSelling products ContentsContents Does the site look like a great fit? Does the site look like a great fit? Is it appealing to you? Is it appealing to you? Would you want to be associated to this site? Would you want to be associated to this site?

35 Finding the List Owner Looking for the contact name; address; telephone number Looking for the contact name; address; telephone number Look on the website Look on the website Check on Alexa.com Check on Alexa.com Go to Network Solutions Go to Network Solutions Respect the ‘terms of use’ Respect the ‘terms of use’

36 Summary to find Partners Determine the keywords Determine the keywords Search for websites on the internet Search for websites on the internet Stay open for the many paths Stay open for the many paths Look for websites that collect addresses Look for websites that collect addresses Find their contact information Find their contact information Begin to create a spreadsheet Begin to create a spreadsheet Never ever, ever, ever stop looking for partners Never ever, ever, ever stop looking for partners

37 Your Spreadsheet Website address Website address Keyword searched Keyword searched Contact name Contact name address address Telephone number Telephone number City/State/Prov City/State/Prov Newsletter? Newsletter? Articles? Articles? Giveaways? Giveaways? Comments Comments Contacted when? Contacted when? Followed up? Followed up? Response Response On Board? On Board? Rec’d bonus gift Rec’d bonus gift Sent announcement Sent announcement Received confirmation Received confirmation Sent your announcement Sent your announcement

38 Call and/or your potential partners Be kind, polite, professional, warm, friendly, and enthusiastic Be kind, polite, professional, warm, friendly, and enthusiastic You are asking them for 2 things You are asking them for 2 things #1. To send an to their subscriber base on the day of your campaign#1. To send an to their subscriber base on the day of your campaign #2. To offer a bonus gift/prize to be given away in your campaign#2. To offer a bonus gift/prize to be given away in your campaign

39 Structure for the /call Create intrigue Create intrigue Personalize it Personalize it WIIFM WIIFM Short, concise, to the point Short, concise, to the point Date of campaign included Date of campaign included The 2 things required from them The 2 things required from them What they need to do next What they need to do next Be cautious of spam content Be cautious of spam content

40 MOST Important Personalize each and every !!! Personalize each and every !!! Do not copy the samples verbatim Do not copy the samples verbatim Take the time and create your own request Take the time and create your own request This part IS the most time consuming of the entire formula This part IS the most time consuming of the entire formula

Review the Support Documents List of Potential JV Partners List of Potential JV Partners Support document with instructions AND plenty of sample JV partner request s Support document with instructions AND plenty of sample JV partner request s 41

42 Other places to look for JV partners Forums: Forums: Yahoo Groups: Yahoo Groups:

Partners are everywhere! 43

44 Checklist for Contacting Partners Do you know your audience (the characteristics and behaviors of your buyer)? Do you know your audience (the characteristics and behaviors of your buyer)? Have you made a list of the list owners, and gathered all of their contact information and other relevant information (may have thousands of potential partners) Have you made a list of the list owners, and gathered all of their contact information and other relevant information (may have thousands of potential partners) Do you have some personal information, and some details that you can use to build rapport? Do you have some personal information, and some details that you can use to build rapport? Are you prepared to communicate with them in a personal manner? Are you prepared to communicate with them in a personal manner? Do you have both an address and telephone number? Do you have both an address and telephone number? Do you have a spreadsheet filled with large and quality lists of newsletter subscribers? Do you have a spreadsheet filled with large and quality lists of newsletter subscribers?

45 Checklist cont’d Do you have a positive attitude? Do you have a positive attitude? Are you feeling confident about contacting the list owners? Are you feeling confident about contacting the list owners? Are you ready with your benefit lists (for the list owner and for the subscribers)? Are you ready with your benefit lists (for the list owner and for the subscribers)? Do you have endorsements, references, success stories that you can use to strengthen the validity of your book (product)? Do you have endorsements, references, success stories that you can use to strengthen the validity of your book (product)? Are you fully prepared? Are you fully prepared? Are you willing to contact list owners until you have adequate list owners lined up to help you with your campaign? Are you willing to contact list owners until you have adequate list owners lined up to help you with your campaign?

46 Checklist cont’d Are you willing to continue to contact list owners right up until the day of your campaign? Are you willing to continue to contact list owners right up until the day of your campaign? Are you ready to ask everyone you speak to for help? Are you ready to ask everyone you speak to for help? Are you prepared to ask them “who else could help”? Are you prepared to ask them “who else could help”?

47 Homework for Class #2 Review all of the materials (in detail) from Class 2 INCLUDES the Support Documents! Review all of the materials (in detail) from Class 2 INCLUDES the Support Documents! Determine the keywords applicable to your market to search by (for your research) Determine the keywords applicable to your market to search by (for your research) Create a spreadsheet to use as you complete your research (Review at the samples provided with Class 2) Create a spreadsheet to use as you complete your research (Review at the samples provided with Class 2) Review Class 1 again (if you feel you need to). Review Class 1 again (if you feel you need to). Construct the content you are planning to use when contacting partners. Construct the content you are planning to use when contacting partners. Personalize every single and begin to contact potential partners. Personalize every single and begin to contact potential partners. Remain positive and be persistent. Remain positive and be persistent.

Benefits to YOU Obviously – you get help launching your book Obviously – you get help launching your book Make new friends Make new friends Create long term relationships Create long term relationships Potential for other revenue producing promotions Potential for other revenue producing promotions 48

49 Dates to Remember Tele-class #3 – Tuesday, September 21st Tele-class #3 – Tuesday, September 21st Tele-class #4 –Tuesday, September 28th Tele-class #4 –Tuesday, September 28th Tele-class #5 – Tuesday, October 5th Tele-class #5 – Tuesday, October 5th In addition to the five "core" sessions, there will be two optional bonus tele- classes: In addition to the five "core" sessions, there will be two optional bonus tele- classes: Bonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #1 - Tuesday, October 12th Bonus Tele-class #2 - Tuesday, October 26th Bonus Tele-class #2 - Tuesday, October 26th

50 See you in a week on Tele-Class #3! Tuesday, September 7pm EDT Peggy McColl