IRRESISTIBLE FREEBIE FORMULA WHAT SHOULD YOUR FREEBIE BE, survey, what type of freebie works best for various niches; the right freebie for strategy sessions, teleclasses/webinars & your paid service or product

WHAT SHOULD YOUR FREEBIE BE? It should solve a problem that your main product doesn't, but opens the door to present your main product as the NECESSARY NEXT step to get the FINAL outcome they desire Should be something that they need as a pre-requisite to your main product.

Your freebie can be the first one or two steps of your system Write down the steps of your system Your steps are the things you say over and over to each client

SURVEY SURVEY YOUR CURRENT LIST: Take the name and 1 sentence description of each module of your system and ask them to rank their level of interest in each subject area with the following ranking: somewhat interested, mildly interested, very interested. Take the one component of the "very interested" module to create a freebie. Ask them to rank the top three sources of their pain (give them multiple choice answers) What is your biggest challenge in XXXX (building your list, losing weight, etc)? What stops you from doing it/achieving it? Can give them multiple choice: money, time, resources, etc. Offer an incentive to get it back to you

WHAT IT IS NOT A freebie is not a bonus. It’s not your entire system. It’s not a random, unrelated gift.

OTHER PLACES YOUR IRRESISTIBLE FREEBIE IS HIDING What components have you had to add to your system because you saw your audience had a need for it? Use that addition as a stand- alone freebie.

WHERE YOUR FREEBIE IS HIDING… Compile your top 3 blog posts that solve a problem & have a similar theme.

WHERE YOUR FREEBIE IS HIDING… What topics have you posted on social media that received the MOST responses?

WHERE YOUR FREEBIE IS HIDING… List out the names of your competitors. Don’t have a FB page? Look at your competitor’s page in your niche. Which posts received the MOST comments?

WHERE YOUR FREEBIE IS HIDING… Which free teleclass had the most opt-ins? Erase the conclusion that has the sales offer. Take the teaching component of that training and use the audio as a freebie. This is NOT my first option.

WHERE YOUR FREEBIE IS HIDING… Compile your 3 most compelling case studies that show the best results achieved from your system and use it as an irresistible freebie. Could be clients or people who you have helped free and received great results Results you achieved for a previous employer

WHERE YOUR FREEBIE IS HIDING… Use the case studies of famous people in your niche to generate an irresistible freebie. This is what I did for the Passion to Profits freebie that compelled one person to apply for my 5- figure mastermind.

WHERE YOUR FREEBIE IS HIDING…

Do a keyword search of what people are searching for the most online in your niche. Create a short PDF guide focused on that topic.

WHAT TYPE OF FREEBIE WORKS BEST FOR VARIOUS NICHES Personal Development: quizzes, PDFs, Reports, interactive Business: PDFs, Reports, Blueprints, e-books, templates Metaphysical: quizzes, sample of work, interactive Dietary: PDFs, quizzes, “negative”

WHAT TYPE OF FREEBIE WORKS BEST FOR YOUR PRODUCT/SERVICE Evergreen Freebies (for web sites, multi-functional):  Biggest Pain point  Leads person to your MAIN product or service  PDF or Video training

WHAT TYPE OF FREEBIE WORKS BEST FOR YOUR PRODUCT/SERVICE Telesummits:  PDF, Report, Blueprints, Video training  Leads person to your MAIN product or service

WHAT TYPE OF FREEBIE WORKS BEST FOR YOUR PRODUCT/SERVICE JV Giveaways:  Evergreen freebie  Not tied to limited promotions  No 1:1 coaching sessions  PDF, Report, Blueprints, templates  Leads person to your MAIN product or service

WHAT TYPE OF FREEBIE WORKS BEST FOR YOUR PRODUCT/SERVICE Webinar:  PDFs, ebooks, reports, blueprints  positive  Can combine with other mediums: video on first page, or after opt-in, audio & PDF

WHAT TYPE OF FREEBIE WORKS BEST FOR YOUR PRODUCT/SERVICE 1:1 strategy sessions:  Evergreen freebie  PDFs, ebooks, reports, blueprints  positive  video on second page after opt-in

WHAT TYPE OF FREEBIE WORKS BEST FOR YOUR PRODUCT/SERVICE FB ads:  PDFs  e-books  reports  combined with video