MARKETING PLAN Raghav

Market Summary  Market: Past, present, and future  Review changes in market share, leadership, players, market shifts, costs, pricing, and competition

Product Definition  Product being marketed: Ice-cream  Different flavors  Different kinds

Competition  The competitive landscape  Ice-cream sold in Cafeteria, local plazas  Expensive  Not much variety  Not convenient

Positioning  Positioning of product or service  Commons Corner  Close to the Cafeteria  Close to library  Close to outside  Consumer promise  Convenient for staff & students  Not too expensive

Packaging and Fulfillment  Product packaging  Bought from wholesaler  Had to buy cones, cups, toppings etc. separately  COGs  All the cost are in these documents  Ice Cream Supplies.docx Ice Cream Supplies.docx  Unit Prices for Ice Cream and Cones.docx Unit Prices for Ice Cream and Cones.docx

Launch Strategies  Launch plan  Announcements  Posters & Giveaways  Promotion Budget: $150  Supply backup material with detailed budget information for review

Advertising  Strategy and execution  Use the announcement system in the beginning  Put posters around the school  Timing will be in the end of homeroom our advertisement will come on  Expenses: $150

Other Promotion  Direct marketing  Ice Cream sold in 3 rd & 4 th lunch  Overview of response targets, goals, and budget  Third-party marketing – Ice Cream sold from companies such as Baskin Robins  Marketing programs – Special Deals at special time of the year

Pricing  Pricing  We plan to sell Ice cream cheaply at $2.00 For the first scoop. And an Extra $1.50 for every other scoop after that  We also charge an Extra $0.25 for certain toppings  Baskin Robbins ($3.25 for 1 Scoops)  Cafeteria (XXXXXX)  How much is it in the Caf?!?  Policies  Price Cheaper than Competition

Distribution  Distribution strategy Single Point of sale  Channels of distribution  Commons Corner  100% of our distribution will go to the Commons Corner. 100% Commons Corner

Success Metrics  First year goals  To earn back all the money invested in to business  Additional year goals  Earn a profit of triple of what was put into the business  Measures of success/failure  Success- We turn a profit  Failure-Less customers than we expected/ Infrequent customers  Requirements for success  Good Employees  Prices  Product