Designing for Big Data What you never expected to learn By: Reuben Tozman

ISD….check! Learner profiles….check Business and training environment….check Technology environment….check Content…..check Big Data….ch….ch….what?

The Business of Business “Government Agencies Turn Big Data into Big Insight” (Informed Decisions in a Big Data World, Dunn and Bradstreet) “IBM Makes Big Deal of Big Data” – smartdatacollective.com “Achieving Greater Agility with Business Intelligence and Analytics” – tdwi.org

Are “We” Part of the Business?

Big Data “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn’t fit the structures of your database architectures.” (Source: Edd Dumbill, writing in O’Reilly Radar)

L&D Data

Are we enabling our businesses to make better and more intelligent decisions?

What Data Do Our Businesses Need? Seriously!

Example The value of orientation programs…. # of points per user # of merits earned (merits are badges) Which merits earned Pages viewed total Pages viewed per app Average time per page total Average time per page per app ——> all pages are optional. This data will feed into a visualization on ‘engagement’ and will not be presented as separate data Recommended pages (# per page) Need more info pages (# per page) ——> We allow users to identify where they liked content and where they feel they need more content – feeds into a visualization on how engaged users felt with the content which feeds overall visualization on engagement.

Example The value of orientation programs…. These are the merits that will be awarded to the user as they go: Map Exploration = engaged with corporate culture Dressing Appropriately = engaged with corporate culture Complete History = Connected Product expert = Connected First Week Complete = Engaged Recommendation = Engaged

Example Sales Training vs Salesforce Sales Training says you passed! SalesForce says things are not good Salesforce is telling us that we can’t qualify leads very well. Its even telling who isn’t qualifying leads very well. Why isn’t that our data? What would we do with it? What can we give back to SalesForce

Design to Generate the Data you Need! Don’t worry about ROI…seriously….don’t. Worry about value Is there a correlation between intervention, experience, course, etc and business result? Can you help understand the business result? Did you add value to the business result?

Design to Generate the Data you Need! No single data point is a reliable metric Design to generate data for the ‘now’ and for the passing of time Outcomes are only a small piece of data Think about ‘real time’ and what may be meaningful

We Have The Technology

Thank You Reuben Tozman