The Organic Food of Montenegro Vladimir Vulić, MA Mentor Džemal Lekić Team leader Danica Čelebić Miloš Joksimović Team: Balkans inventors School: Faculty of Economics Podgorica

- Montenegro is ecological country since It has m² of high quality arable land, which is 5,4% of all theritory.

Organic farming is a system of sustainable agriculture, largely based on local resources to maintain ecological balance and minimize the negative impact of agriculture on the environment. It also means production in accordance with laws and standards, which are defined with conditions by controlling the entire production cycle of the competent organization for certification. About organic production

Global market potential The global organic food market grew by 9.7% in 2012 to reach a value of $73.2 billion. In 2016, the global organic food market is forecast to have a value of $102.5 billion, an increase of 52.6% since The global organic food market grew by 9.7% in 2012 to reach a value of $73.2 billion. In 2016, the global organic food market is forecast to have a value of $102.5 billion, an increase of 52.6% since 2011.

Consequences of consuming unhealthy food - Obesity on a global level, as the study shows, refers three times as many victims of malnutrition. - Obesity is the cause of the death of 3.4 million people, and malnutrition less than one million.

Ecological country; Tourism-driven demand growth in the local market. Undeveloped a unified market and production base; Higher logistics costs; Higher cost structure than the Western Balkan neighbors. Strengths: Weaknesses: Strengths, Weaknesses, Opportunities, and Threats Niche opportunities; High-quality traditional foods; High quality arable land. Opportunities: Moving production to a location with lower labor costs; High price of products. Threats:

Export – import comparation of agriculturals goods in Montenegro ► Import ► Export ► Import ► Export

Applicable business models Mergers – Small domestic manufacturers are performing together in order to succeed at the EU market. Partnership deals – Foreign investors bring capital, know- how and distribution; Domestic manufacturers provide land, labor and efforts. Those two parties share profits. Business incubators – Providing support through this kind of organization. Mergers – Small domestic manufacturers are performing together in order to succeed at the EU market. Partnership deals – Foreign investors bring capital, know- how and distribution; Domestic manufacturers provide land, labor and efforts. Those two parties share profits. Business incubators – Providing support through this kind of organization.

Implementation of new technologies Benefits of innovations: - Obtaining products with high degree of processing; - Competitiveness at EU market; - Replacement of manual work, higher productivity; - Better control of quality. Benefits of innovations: - Obtaining products with high degree of processing; - Competitiveness at EU market; - Replacement of manual work, higher productivity; - Better control of quality.

Eat organic food and you can beat Bluto!