Drive Innovation and Growth in the Enterprise with Web 2.0 technologies Ambuj Goyal IBM General Manager Software Group, Information Management June 19, 2007

Web 2.0 Goes To Work Lighter weight infrastructure & simpler programming models Tapping the collective knowledge New business designs that address the “Long Tail”

Impact of Web 2.0 on Existing Technologies: IBM WebSphere Portal Rapid assembly of Business Mashups Richer, desktop-like application interfaces help improve performance and increase end user productivity and satisfaction Leverage existing investments – Seamlessly deploy rich AJAX portlets on previous versions of WebSphere Portal (5.1 and above) Situational development through Composite Application Templates and rapid development tooling increases organizations’ agility Built-in AJAX support for core WebSphere Portal features - User contribution to portal sites through built-in content and document management helps improve knowledge sharing across employees, customers, and partners R R TM

Bringing Web 2.0 Rich Interactive Applications to WebSphere Portal

Web 2.0 has Transformed the Shopping Experience: IBM WebSphere Commerce Web 2.0 has transformed online shopping from static, catalog-driven stores to dynamic customer-driven experiences HTML catalogs have been replaced by interactive AJAX interfaces that empower customers to search by attributes that are most important to them Multi page processes have been eliminated –AJAX shopping carts streamline the purchasing process to keep customers on the path to purchase Dynamic navigation capabilities such as mouse-overs and drag-and-drop improve experience The traditional shopping metaphor no longer applies

IBM Web Interface for Content Management Familiar Interface An out-of-the-box, easy- to-use, highly interactive Web Client featuring Web 2.0 and AJAX support By YE09, more than 75% of knowledge workers will access enterprise content management systems by at least two types of clients – AJAX based being the most popular. Enterprise Repositories Extending IBM Enterprise Content Management Leadership Unifying Access to Enterprise Content

Commerce Video

The Data Game Made Easy Transform content into syndication feeds Discover, catalog, tag feeds for remixing Serve feed content with enterprise QoS, security & scalability characteristics Mash-up content into dynamic dashboards An integrated suite that enables the creation of mash-able content into easily customizable, instant dashboards

QEDWiki – A Mashup Maker for the Enterprise Focus on Simplicity - empowering content- centric developers Data Driven - business value centered on content Remixability - new business opportunities to COMBINE content OpenAPIs - building/extending ecosystems both with ISVs & customer COLLABORATION Rich Internet Applications – improved EXPERIENCE helps to improved revenue User Generation Content - active participation & self organization to influence product development Enterprises Putting Web 2.0 to Work

QEDWIKI Video

IBM Lotus Connections Communities Bring together people with professional interests Profiles Combine organizational information with current expertise and project work for easy expertise location Bookmarks Tag content, events, wiki pages, tasks, etc... Blogs Share expertise, ideas, best practices with the business community Social software for business that empowers employees to be more innovative and execute more quickly by using dynamic networks of coworkers, partners and customers. Activities Manage ad-hoc collaborations and personal tasks R TM

Team Blogs Wikis Team Calendar Lists Content Sharing IBM Lotus Quickr – Web 2.0 Collaboration TM

Many Eyes – Social Data Visualization & Analysis A data visualization technology developed by IBM Research's Visual Communications Lab A web based application that permits an individual to … –Upload a data set –Choose from 14 data visualization types –Create a graph of the data and publish it for viewing from a web browser –Allow others to: View the graph online; Add a comment for others to read; Re- visualize the data to explore it further Applies the insight of many people to analyzing a data set Currently available online through alphaWorks:

The “rules” of business are changing The Knowledge Rule (Economy of Abundance) The basis of the operation is the knowledge of individuals: understanding of needs, information availability, responsibility, and teaming interaction Knowledge-based Time Technology Structure-based The basis of the operation is the structure of the activities: procedures, control, compliance, related training The Golden Rule (Economy of Scarcity)

The Value of Taking Web 2.0 to Work Instant business value through rapid new product deployment, with reduced costs Reduction in time to market opens new business opportunities Reducing costs through customer self-service Unlocking valuable business data opens new business opportunities Extracting value by collecting and sharing the wisdom in the organization Users add value by collaborating in peer-production Collaboration can flatten a raft of organizational boundaries “Expanding from dozens of markets with millions of people to millions of markets of dozens of people” -- The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

Social Software & Collaboration Lotus Quickr Lotus Connections Lotus Notes & Domino 8 Lotus Sametime Info 2.0 QEDWiki / Mashups, and the Information ecosystem At our booth: Visit us at: Our Tech Briefings To Learn More

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Rethinking Basic Concepts

“With a variety of robust Web 2.0 tools and practices already in place, the social aspects of Web 2.0 create new dynamic user experiences for how business models create socially driven spaces to improve employee effectiveness, solve business problems, and change the model for smart, social business interactions.”