District 1 Staff Meeting March 10, 2010 Storytelling: Advocating for Extension.

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Presentation transcript:

District 1 Staff Meeting March 10, 2010 Storytelling: Advocating for Extension

Tell Me a Story

"Tell me a fact and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." - Indian Proverb "Tell me a fact and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." - Indian Proverb

Communicating Impact Things we count Metrics Indicators Contacts Quantifiables Things we tell about Changed behavior Increased knowledge Improved lives

Storytelling Works to: Pass on traditions Train, mentor & coach Empower Recognize others Spread the word Have fun Recruit Market Develop managers Introduce people Start a meeting Illustrate a concept Get a point across Start a conversation Manage change Advocate

Storytelling Themes Mistakes and failures Unexpected opportunities Risks and rewards Choices and consequences Lessons learned Obstacles and challenges Advice from a mentor Someone who inspired me

Storytelling Criteria Tell something listeners may not know Have a clear and persuasive message Don’t be arrogant or self-serving Avoid sarcasm and negative comments Avoid preaching

Storytelling Criteria Use an identifiable concept Relate to a current issue Communicate empathy or understanding Start a conversation Include humor

Types of Stories Who I Am Stories Why I Am Here Stories My Vision Story Teaching Stories Values in Action Stories “I know what you are thinking” Stories

Storytelling Tips Tell a personal story Use books, fables, fairy tales & events Tell a story about someone else Be honest Be sincere Include a beginning, middle & end Make the story visual

Storytelling Tips Incorporate the five senses into your Make eye contact and gesture naturally Pause Speak clearly and breathe normally Practice telling your story out loud Use a story only when it is appropriate Create a bridge to the main message

Learning Application Developing Your Extension Advocacy Story Part I – Share a story about: Someone who influenced you How you became an Extension leader Part II - Write Your Extension Story Part III - Tell Your Extension Story

Summary When you understand …. that stories work …. and what types of stories to tell …. you can use your story …. to tell the Extension story