Report writing, cont. LANGUAGE Register and style

OBJECTIVITY The passive form – a brief revision I enclose the invoice for our services. The invoice for our services is enclosed. I enclosed the invoice for our services. The invoice for our services was enclosed. I will enclose the invoice for our services. The invoice for our services will be enclosed. III SV- Present Simple O V- to be Present Simple S Past participle  Active voice

Use formal expressions & specific verbs to improve your style RB, p 21, task IV To take a look at the problem of declining number of visitors to Hong Kong, we decided to do a really big survey. Informal? Personal? Unprofessional? Suggest some more appropriate terms!

Practice register & objectivity RB, p 21, task IV To take a look at the problem of declining number of visitors to Hong Kong, we decided to do a really big survey. Informal? Personal? Unprofessional? investigate conduct large-scale Rewrite the sentence using the above terms.

Practice register & objectivity RB, p 21, task IV We made a questionnaire and handed it out to 2,000 people. design distribute

Practice register & objectivity We did this because right now we don’t have any hard data on why tourist numbers are declining. currentlyreliable We did this because currently we have no reliable data on why tourist numbers are declining. Pls, go on editing the text.

To INVESTIGATE the problem of declining numbers of visitors to Hong Kong, we decided to CONDUCT a LARGE-SCALE survey. We DESIGNED a questionnaire and DISTRIBUTED it to 2,000 people. We did this because CURRENTLY we have NO RELIABLE data on why tourist numbers are declining. There's LITTLE information available either on what might bring them back to Hong Kong. The return rate for the questionnaire was VERY DISAPPOINTING at only 13% but this figure should provide a firm enough basis for DISCUSSING why tourist numbers are DECLINING.

HW: Edit the following text Some formal words you could use are provided for each sentence. You might need to change the tenses, parts of speech or turn an active stentence into passive. To figure out how many of our customers were into online shopping, we rounded up a group and had them answer some questions. conductpracticedetermineform interview Only a couple of guys showed up for the chat with our staff, but left as soon as they realized they were not being paid for this. male lose interest attendincentive The women, though, were helpful and gave us some cool comments and clever ideas. provideinsightfulfemale  next slide

The info we got was a great. If we are to understand our customers better, I guess we should do it again. Maybe we could give some gifts or coupons. obtain information usefulrecommend should offer HW: RB, p 25 Report writing task 1 or 2 (submit by 21 March)

HW check: Terms of reference requestedsubmitted Procedure gatheredsourcesprovidedreleases Findings difficultiesspendingcompetition strategiesmeetingexpanding buildingintroducingdeveloping Conclusion fiercecompetitive Recommendations recommendedanalysed

E-COMMERCE II Judging from what you read in the article Storm clouds over the mall (2005) do you think that by 2012 major retailers made strong efforts to participate in e-commerce? III Take a looke at the list of large retailers. United Retail GroupApple WalmartDisney TargetMacy’s AmazonBorders COMPETITION: Find them in the text and explain why they are mentioned.  RB, p 43

E-COMMERCE RB, p 43 RB, p 44 Tasks IV & V HW for Tuesday: RB, p 44 Tasks VI and VII Edit the text on slides 8 & 9 Do the exercises with passive (handout) – hand in if you want them checked HW for Friday, March 21: RB, p 25 Report writing task 1 or 2 (submit!!!)