Innovations in Small-scale Grocery Retail :::. Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion.

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Presentation transcript:

Innovations in Small-scale Grocery Retail :::

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Team members Pavel Michaela Sylvana Petr Crha Beranová Prill Štefan

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Content 1.Introduction 2.Situation in Germany 3.Situation in the Czech Republic 4.Comparison 5.Proposals of innovations 6.Conclusion

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Introduction Changes in European environment Trans-national retail chains comming Globalization process Changes in population Changes in customers´ behaviour Change of small shops´ position  Impact on current situation in retail

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Situation in Germany With the following charts you should get a general overview about the results of the customer questionnaire. A sample of 50 customers was interviewed. The Interview happened online in Berlin. Berlin have Inhabitants. The average age is 34.

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Where do you do your daily shopping?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Where do you do your weekly shopping?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion How often do you go shopping?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Are you satisfied?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Are you satisfied with the quality of following products?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Summary for Germany the persons which I asked, go at most to the supermarket only 8% do shopping in small-scale grocery 60% do shopping once a week or less in the supermarket the greatest advantages of the supermarket are the price and the wide offer of goods

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Situation in the Czech Republic part of research apply to customer learning about their shopping behaviour customers´ attitudes towards small-scale grocery country: Czech Republic The average age is 38 No. of informants: 150

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Do you do your daily shopping in retail trade?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion How often do you do your shopping in super/hyper markets?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Are you satisfied with opening hours in your shop?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion What do you miss in the small shop? (fruit, vegetables, cheese, smoked food)

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Summary of the situation in the Czech Republic people do daily shopping mostly in small shops they do heavy buyings in the super/hyper markets usually once a week or less weekend activities of ordinary family: - shopping in the hyper market joint with leasure activities in shopping center (e.g. cinema)

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Small-scale Retail Research Number of shops used in research: 100 Place of research: South Moravia We will explain you differences between Germany and Czech Republic later in the Comparison part.

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion What is the way of selling in your shop?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion What is your highest education level obtained?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion What is the biggest advantage of a small-scale Retail comparing to the supermarket? personal attitude more extra services might be offered focusing on older people availibility closer to the people‘s homes no pressure towards the customers

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion What is the biggest advantage of a supermarket comparing to the small-scale retail? sales everything in one place lower prices comparing to the SSR modern life style

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Influence of the closest supermarket on the small-scale retail turn-over lowered smaller purchases less customers

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Do the broadsheets influence you?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion What is the advantage of super/hyper markets in customers opinion?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion What is the advantage of small-scale retails in customers opinion?

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion ON-LINE RETAILING MARKETING STRATEGY OFFER OF GOODS LOGISTIC STRATEGY

Innovations in Small-scale Grocery Retail IntroductionGermanyCzech RepublicComparisonInnovations Conclusion Death of the small – scales ???

Innovations in Small-scale Grocery Retail THANK YOU FOR YOUR ATTENTION