State of Digital in Nigeria E-commerce Terragon 2015 - Quarter 1.

Slides:



Advertisements
Similar presentations
Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
Advertisements

© 2011 Crain Communications Inc. Mobile Marketing Q4 Trend Report - The Incredible Potential World of Mobile Commerce: Is it a Phone, a Wallet or a Shopping.
Nichepro Technologies Copyright All Rights Reserved. presents …
Driving customer engagement through mobile. The growth of mobile Most smartphone users now check their phones 150 times a day Source: KPCB Internet Trends.
Brought to you by:. KEY MOBILE USERS MOBILE OVERVIEW Fully-Integrated Mobile Websites Mobile version of each Job Board - All features & functionality.
Chapter 14 with Duane Weaver
Oct 2014 Digital Impact on In-Store Shopping: Research Debunks Common Myths.
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
1 Chapter 9 Electronic Commerce and Electronic Business.
From Electronic to Digital. © 2014 MasterCard. Proprietary and Confidential. “FRIENDLY” SHOWROOMINGFULLY DIGITAL Mobile is a major shopping tool and growing.
The Google Display Network. Why Display Matters.
Inbound Statistics Slides Template Resources for Partners.
Mobile: Shaping the Future of Marketing Innovation Stephanie Bauer Marshall Director, Precision Market Insights from Verizon.
“If you build it, they will come.”. Virtual Business  There is much more that goes into a virtual business than just building the web site.  You will.
What every customer wants: Seamless and Personalised Customer Journeys Berlin April 2015.
E-Business / E-Commerce Marketing in the Digital Age
Checks their phone 150x per day Has 20 apps installed on their device Goes to their phone 12x per day to play games The Average Smartphone User…
What is Commerce? “Seller” “Buyer” Transaction Basic Computer Concepts
How America Shops & Spends 2014
A North West Retailer’s Journey To Mobile Ecommerce By Space 48.
3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.
Internet Marketing Session: 17 Prof: Yasmin. Definition Internet Marketing is the process of building and maintaining customer relationships through online.
LaunchGuru Software Development Private Limited Digital Marketing Services Presentation by Venkatesh Sudha.
A Closer Look at the Mobile Advertising Market in the Middle East
Direct and Online Marketing: The New Marketing Model
1 An Introduction to Electronic Commerce Electronic commerce: conducting business activities (e.g., distribution, buying, selling, marketing, and servicing.
TOGETHER, WE CAN FIND BETTER. DIGITAL. AGENDA  The Bismarck Tribune and bismarcktribune.com readership  Bismarcktribune.com Advertising Options  Advanced.
E-Commerce and the Entrepreneur
Real-Time Customer Engagement Trends With Mobile Marketing.
JOIN THE MOBILE REVOLUTION AND MOBILIZE YOUR BUSINESS Interactive Consortium International, Limited.
E-Commerce Taruna Diyapradana PBM. What is E-Commerce? E-Commerce is the trading in products and/or services conducted via computer networks.
Lifestyle Survey Jan – June Lifestyle Survey Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012.
MOBILE REACH ANALYSIS OF 13 BRANDS WITH PRINT, WEB AND MOBILE DATA NRS PADD JULY 2014 – JUNE COMSCORE JUNE 2015.
Driving Business Online Wed 15 August 2012 Canberra Online Business in Australia (PayPal Market Research)
Systems that support electronically executed business transactions.
Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.
Reach people at the right time with enhanced campaigns.
why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest.
Mobile Marketing Why it’s Good for Business. Mobile Marketing People are spending more time on their mobile phones than ever before. As marketers we have.
E-commerce Marketing & Advertising
Tom Lump Lake County Fair Kara Moon Porter County Fair.
Thank you for your interest in our presentation This presentation is aimed to give you an insight into the ecommerce market, the benefits, how to avoid.
Ecommerce Application Development For Online Selling Via Web and Mobile Application Electronic commerce, commonly known as e-commerce, is a type of industry.
Reach people on the go with Mobile Advertising Reach people on the go with Mobile Advertising.
Reach people on mobile. Mobile Search Ads Reach people with Mobile Search Ads.
CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.
We help businesses achieve online success! © All rights reserved. 8-digital.com - Proprietary and Confidential.
The Digital Marketing Landscape for Fashion in 2016 By Sierra Clair Social media consultant By Sierra Clair Social.
Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.
MOBILE COMMERCE STATS. Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)
Ways To Get More Traffic To Your Wordpress Ecommerce Website.
Why m-Commerce will be on a Growth Spree in 2015?
Multichannel – future of retailing
Michelle Beeson, Analyst
Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.
Holiday season e-commerce in the U.S. - Statista Dossier
InComm Digital Gateway
US Consumer Analysis: Apparel and Footwear February, 2017.
Businesses Are Going Mobile Are You Mobile?
An Economy in Need of a Pick-Me-Up
Men Make a Fashion Statement
Surging Toward a Satisfactory Sales Season
The Wireless World According to CTIA, The Wireless Association, total annual industry revenues for wireless services at the end of 2016 were $
WELCOME TO MCM INFOTECH. OUR SERVICES  DIGITAL MARKETING  WEB DESIGN SERVICES  MOBILE APP DEVELOPMENT  CMS WEBSITE DEVELOPMENT  E-COMMERCE- WEBSITE-DESIGNING.
Top Emerging E-commerce Magento trends. The progress of E-commerce industry is changing year by year, this evolution has made super easy for the online.
eCommerce Customer Behavior Analytics
 Digital Marketing Service in Pune involves all marketing activities using electronic devices or the Internet. Connect your corporate.
Ecommerce Grabs More Holiday Shopping Dollars
Understand The Use Of Technologies In Fashion Merchandising And Marketing FM 3.02.
Another Holiday with More E-commerce Spending
Presentation transcript:

State of Digital in Nigeria E-commerce Terragon Quarter 1

Nigeria Total Population Source: Population: worldometers.info, April, 2015 Web: vanguardngr, 2014 Mobile: bizwatchnigeria, April, , 798, , 000, , 275, 599 Total Mobile Internet Users Total Mobile Subscribers

Mobile Connections Source: Internet Users: NCC, Feb, 2015 Active social accounts: wearesocialsg, Jan, ,362, Million Internet Users Active Social Media Accounts 143,057, Million Active Mobile Social Accounts

Source: NCC, Feb, ,209, ,434 GSM Networks CDMA Networks Mobile Internet Users

NCC Internet Subscribers Data MTN 39,278,019 Globacom 18,184,587 Airtel 15,894,061 Etisalat 9,852,713 Source: NCC, February 2015.

E-commerce in Nigeria E-commerce in Nigeria commenced with: in Other ecommerce sites are Kaymu.com, Gloo.com, Supermart NG, olx.com and others. Source: Terragon Insight 2015

Top E-commerce sites & Ranking on Alexa Source: Alexa.com

E-commerce Trends in Nigeria Source: Punchng.com, July, 2014 From e-commerce to social commerce: E- commerce sites integrate social media platforms for more visibility. Multiple touch-points: Brands employ multiple touch-points where they can reach their target audience. I-Consumer: Mobile + connected: The proliferation of smart phones has made mobile the number one device used for online shopping. Reverse Showrooming: Nigerians compare prices in brick and mortar stores before buying online

About 6% of Nigerian netizens are not clear on what ONLINE SHOPPING IS

Close to 23% of Nigerians have never visited an online store

About 55% of Nigerian netizens buy products online at least, once a month

Jumia, Konga and Kaymu are the most visited online stores in Nigeria

Over 48% of Nigeria netizens say they have bought something after seeing it being advertised online

72% of Nigerians netizens visit online stores to compare prizes or discover their latest stocks

Price and payment method are the most considered aspects by respondents before making a purchase online.

Computers & Mobile Devices are the most purchased products online

46.2% of online shoppers are generally satisfied with purchases made online

Smart phone is the number one device used for online shopping Smart Phones: 76% Tabs: 8.6% Computers: 15.4%

61% of Nigerian netizens are happy with their online shopping experience

Insights The adoption of smart phones has increased visits to e-commerce sites but patronage is still minimal. This maybe partly because a large percentage of Nigerians are not well informed about online shopping and they nurse uninformed perception about dangers attached to online shopping. Nigerians are afraid of carrying out transactions online. As much as payment on delivery is available, some Nigerians are not ready to adopt online shopping, they will rather walk into a brick and mortar store to make purchase. As much as respondents understand what online shopping is, they have refused to adopt it as a major channel for buying the products they need. Smart phone is the number one device used in making purchases online. Shoppers prefer using smart phones over tablets and desktop computers. According to the respondents, smartphones is the most purchased item on e-commerce sites in Nigeria.

Recommendations E-commerce sites should run integrated campaigns that would reflect its online and offline benefits. E-commerce sites needs to get more personal with online shoppers. The only time e-commerce site representatives call online shoppers is when they are about to complete a purchase. 90% of e-commerce Ads should be target at mobile phones. Finally, other creative and strategic ideas that will increase adoption of online stores, like creating free internet shopping zones and employing e-commerce trends like: Segmentation and Targeting should be employed to identify best customers. Introduce cutting edge mobile payment methods like Apple Pay in Nigeria. Create content that gets eyeballs and build loyal customers. Adopt great storytelling in e-commerce.

APPENDIX

Overview of Respondents

% of Respondents Others: 2.6% 72.2% Male 25.2% Female 2.6%

50 and Above Most of the respondents are between 18 and 24, followed by Other respondents are, below 18, 36 – 50 and 50 and above. 48.4% 33.8% 8.4% 0.9% 8.5% Below – – – 50

Questionnaires were administered electronically via Twinpine mobile Ad network over two weeks on high traffic mobile sites. The purpose of the survey is to measure the adoption of retail shopping in Nigeria as well the perception of netizens towards online shopping. Terragon also wanted to deduce the devices shoppers used whenever they are shopping online. We placed banners on high traffic mobile sites. Whenever users clicked on the banner, they will land on the questionnaire page, answer the questions and submit the form. Online stores and E-commerce was used interchangeably to conduct the survey