EBay launches virtual outlet mall By: Adam Burlison & David Meigs.

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Presentation transcript:

eBay launches virtual outlet mall By: Adam Burlison & David Meigs

History Created in 1995 by Pierre Omidyar Began as an experiment attempting to resell broken laser pointer Transformation in commerce: personal global market place First example of online social networking

Fashion Outlet. Virtual Outlet Mall – Connection of eBay customers directly to designer brands Economy: – Brands and retailers overstocked with inventory – Need to move liquidation products – eBay offers greater speed & a higher margin turning this inventory

Fashion Outlet 200+ brands 20 to 65% off retail price

Market 39 global markets 90 million eBay customers $1,900 traded each second

Online Retail Boom... Last year US online retail sales grew 12% – $176 Billion – 2 probable causes: Age of Smartphones Customers getting used to online shopping and using websites for their retail purchases

Questions How many have an eBay account? Would you use eBay’s fashion outlet? Could this change the way we shop online? Would you rather shop in a real mall, or a virtual mall?

Word Cited 93/ebay-launches-virtual-outlet-mall-for-u.s/ 93/ebay-launches-virtual-outlet-mall-for-u.s/