Development art: Putting art into science

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Presentation transcript:

Development art: Putting art into science Paul Mundy Yitagesu Mergia Fitsum Wubeshet

Who are we? Paul Mundy Yitagesu Mergia Fitsum Wubeshet Independent specialist in development communication, Germany paul@mamud.com www.mamud.com, www.writeshops.org Yitagesu Mergia Artist, illustrator, Addis Ababa yite_m@yahoo.com Fitsum Wubeshet fitsumwub@yahoo.com

Conceptualize some art! Think of a message you want to convey Think of how to communicate it as a picture Make a quick sketch

Why art? Adds visual interest (decoration) Helps carry a message (information) Helps memory Shows things impossible to show otherwise

Types of graphic Photo Map Diagram Realistic line drawing Cartoon Chart Schematic Black/white Colour

Photos Stunning, National Geographic quality Good composition Good colour and contrast In focus, not blurred Clear focal point of interest At least 1 MB Not taken on a mobile phone

Get up close Rule of thirds

Rule of thirds

Cropping Framing

Crop to remove dead space

Different ways to crop a photo Wait for the right moment

Framing

Tell a story Clear focal point of interest

Boring meetings Don’t use group photos where people are just looking at the camera Get them to do something Find an unusual angle At least add an explanatory caption The participants came from 14 countries in Africa and Europe

Maps

Maps May have to convert to publishable format

May have to completely redraw

Realistic drawings, shading Sidi Lamine Drame, Senegal

Simple line Bonaventure Nytotumba, Kenya

Sidi Lamine Drame, Senegal

Technical drawing

Art can show things that are hard to photograph Bonaventure Nyotumba, Kenya

Cartoon style

Jorge Enrique Gutiérrez, Colombia

Jorge Enrique Gutiérrez, Colombia

Chart Cereals Fruit 20 40 Income

Icons instead of words Cereals Fruit 20 40 Income

Infographics

Infographics

Schematic Paul Mundy

Humour?

Drawings instead of bullet points Yitagesu Mergia

Labelled diagram Yitagesu Mergia

Thought bubbles Yitagesu Mergia

Explanatory captions Yitagesu Mergia

Boxes and arrows Savings and credit cooperative Previously no source of credit Bank Petty trader Small-scale entrepreneur Large business Boxes and arrows

Drawings instead of plain boxes Yitagesu Mergia

Drawing as a flow diagram Yitagesu Mergia

Strip cartoon Yitagesu Mergia

Use existing art Find some clip art Images you already have Search Google Images www.developmentart.com/catalog.htm Make sure you have copyright permission Paul Mundy www.mamud.com

DevelopmentArt.com

Rod Shaw Petra Röhr-Rouendaal

Commission an artist In-house artist Contracted in Local art school www.developmentart.com/artists.htm Paul Mundy www.mamud.com

Know a good artist. Got any copyright-free art. Please let me know Know a good artist? Got any copyright-free art? Please let me know! Paul Mundy paul@mamud.com www.mamud.com

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