Education UK Exhibition November 2009 South India Briefing.

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Presentation transcript:

Education UK Exhibition November 2009 South India Briefing

South India – geographical area

South India: States and key Cities Andhra PradeshHyderabad Vijayawada, Visakhapatnam Guntur, Warangal Tamil NaduChennai Coimbatore Trichy, Madurai KeralaKochi Trivandrum Calicut, Kottayam Karnataka Bangalore Mangalore/ Manipal Dharwad/ Belgaum

South India: Market size by level Undergraduate:16% Postgraduate:80% Other: 4%

South India: Popular Subjects Business Studies (MBA, Marketing, Finance) Engineering (Digital Electronics, Embedded System, VLSI) IT/ Computers (Comp. Forensic, Networking, Internet security) Science & Technology (Biotechnology, Bioinformatics, Drug design, Immunology, Toxicology) Media & Communications Paramedical Courses (Physiotherapy, Pharmacy, Sports & Exercise Science) Hospitality & Tourism Management Law (IPR, Patent Law, Human Rights)

South India: Market Trends Increase in interest among graduates who want to experience studying and living in another country. Middle income families spend on their children education has doubled in last 5 years. More opportunities to engage customers/ local institutions through e-media (VC, Web Chat, Webinar, Newsletter) Strong presence of private engineering colleges/ universities that are interested in partnership Increase in number of referral applications from tier2/ tier 3 city agents to medium/ big agents.

South India: Promotion for the Exhibition Education UK staff visit key institutions and brief students wherever possible. E-flyers sent out to our database of students and IELTS exam candidates. Posters and flyers sent out to schools and colleges, universities and agents. Media adverts, Banners, Radio spots Mobile marketing E-promotion through Sify.com a popular web portal