MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 1 MORE WEB SITE TOOLS, FEATURES AND STATISTICAL SOFTWARE Web site features available –Within software –From web hosting services –From third parties Editing photos Statistical software

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 2 Additional Web Site Features—Available From Hosts or Third Party Providers –Accounts on domain (POP, Web) –Auto responders –Lists (listservs) One-way Subscriber contributed messages E-commerce –Shopping carts –Credit card acceptance User accounts for log-in (may use databases) Chat rooms Guest books Bulletin boards Counters Databases Media streaming Custom error pages Backup

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 3 FrontPage vs. Other Design Packages FrontPage requires host to feature FrontPage extensions for some functions (e.g., forms) Other programs do not require this (but may have uploadable features of their own) Some programs provide more flexibility and opportunities for fancier designs Combinations of programs—e.g., FrontPage or Dreamweaver and: Flash, Fireworks, Photoshop (or other photo editor)

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 4 Photoshop: Before and After

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 5 Some Photo Editing Opportunities Cropping—cutting photo to focus on important areas Blurring out background “Removing” distracting parts of pictures (e.g., fences, electric outlets) Fixing portraits (e.g., “red” eyes)

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 6 Statistical Software Spreadsheets can perform some statistical calculations, but statistical software can be better optimized Some Programs Available –Statistical Package for the Social Sciences (SPSS) –Statistical Analysis System (SAS) –Minitab

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 7 Some Types of Statistical Analyses Descriptive statistics Breakdowns, cross- tabs Significance testing Prediction –Regression analysis Linear Logistic Other –Discriminant analysis Market research scales based on multiple “items” (questions) –Factor analysis –Reliability Identifying similarity –Cluster analysis Specialized –Determining attribute importance: conjoint

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 8 Simulation Software Software used to generate outcome of phenomena—e.g., –Impact of new fast food sandwich on customer waiting time –Traffic flows –Waiting time distribution at amusement parks –Market share for each brand When a new brand is introduced Under sales/discounting