Passport Online Presentation Website Content Conundrum February 28, 2012 Greg KottMarilyn MacallairJerry VaughnBarb Peet

Agenda An introduction to Passport Online Inc Define content options for websites: what’s needed for an effective website and why Outline consortia/host agency relationships and pricing options Hear from fellow travel agents about their business websites Discussion and Q&A

Who We Are Leisure travel e-marketing & e-commerce company founded in 1994 – Provide website solutions to travel agency community: we power thousands of agency websites – Internet distribution channel for supplier content: connections to over 80 cruise/tour suppliers – marketing campaigns and social media solutions for travel agencies to reach their customers – Consumer and agent leisure travel booking engines

We Are Keeping Pace As Agents Leverage Internet Marketing Today – Websites and website supplier content – marketing – Social media, a natural for agents Tomorrow – More social media, accelerated with tools – Mobile applications

A recent ASTA study stated: 27 percent of client requests are coming through the agent’s website, representing 18 percent of all agency revenues

What do your customers find when they come to your digital window?

Does it result in shopping and eventually buying?

Critical Success Factor #1 Your website must have Unique Content – Tell your story, communicate your expertise, differentiate yourself from the crowd……. – Why should I book with you? – Critical for search marketing

Critical Success Factor #2 Your website must have Supplier Content – Your clients are there to shop for travel - give them travel options – Supplier content includes specific travel offers from your preferred suppliers – If you don’t provide them with travel options, someone else will – This is the opportunity to merchandize your products, to reinforce your expertise with a specific call-to-action

Critical Success Factor #2 Your website must have Supplier Content – Last month our websites generated almost 4,000 -only trip requests from clients shopping for travel!

The Best Solution: A Mix of Content Unique content plus supplier content = success It’s an absolute misnomer that having supplier content on websites hurts your site with search engines

“Minnetonka travel agencies”

What if I am a specialist? Do I need supplier content? How can I incorporate that into my specialty and create a unique image for my business? Let’s visit a specialist’s site

Do our sites look alike? Multiple templates and color schemes Every agent has the ability to create their own look… customization Blend our expertise, and supplier content with your uniqueness.

our full service website solution designed for the travel agency industry only integrates with our supplier content easy to use, offers add-ons for social media our customer service staff is available to help with anything you need along the way

Vacation.com NexCite

consumer shopping engine preferred supplier content agency to put on their existing website any way they want flexible, customizable – –

VacationPort

Your Fellow Agents Trust Us! Touch more than 20,000 agents 4,000 unique consumer-facing travel agency websites. Work with everyone Vacation.com, American Express Representative Network, Travel Leaders, Ensemble Travel Group, TRAVELSAVERS, Signature Travel Network, Virtuoso, NEST, MAST and Helix.

Leading host agencies – Nexion, Travel Planners International, Prestige Travel, MTravel, and more.

Pricing Product Set Up FeeMonthly NexCite $150$45/mo VacationPort$150$40/mo

Webinar Special for Travel Professional Community Save $75 on set up fee Offer valid until March 15 or call option #1

Meet some Passport Online Customers

Jerry Vaughn Customer since 2000 World Voyager Vacations is now a successful home based leisure and meeting/incentive agency in Federal Way, Washington All of his SUPPLIER content comes from Passport Online. All of his websites are built in a Passport Online NexCite program

The many faces of Jerry Vaughn

Top Benefits of Website 1. They are the single biggest source of new business for us 2. Many of our regular customers often go in and find what they are looking for and call and tell us to book it. 3. It gives us national and international reach which provides some insulation from economic conditions unique to our region. 4. They are very affordable 5. They are user friendly and effective 6. Because they are interactive, it links our social media, web presence, blogs altogether to have maximum exposure

Barb Peet Customer since 2005 Home based agent Uses NexCite as the tool to help her prospects narrow their travel decisions Builds unique tabs to speak to specific travelers

The Goal of Just-Vacations.com Goal: I want to make shopping in our “store window” easy for our customers. If the process is hard and cumbersome, they’ll leave our site and so elsewhere.

Top Benefits of Website 1) Allows me to market all over the U.S. 2) I have total control over what is on the website – Custom tabs target specific customer desires 3) It’s not a cookie-cutter look 4) Minimal amount of time needed to manage the website Passport Online does such a good job! 5) When speaking to someone in person, at a trade/bridal show, or even those shoppers who have no idea what they want, I can refer them over to our website to begin their search. Trip requests do the rest

Questions

Webinar Special for Travel Professional Community Save $75 on set up fee Offer valid until March 15 or call option #1