© Copyright 2008 STI INNSBRUCK TourComm Germany Your Navigator in the Tourism Market Martin Kammerlander STI

Outline Introduction to the company Numbers (Employees, customers, social networks) Aranea – Social Media Monitoring 2

TourComm Germany 3 Founded by Kai Gödeke (CEO) in 2005 –Marketing and Sales Manager in Germany, UK and Ireland 2009 Mike Adams (CEO) joined the company as a co-President and shareholder. –Management for international tour operators and service providers Location Germany: Weinheim, which lies between Frankfurt and Heidelberg „Full Service Agency“ –Representing partners in selected Markets –Development and realization of Marketing and Marketing policies –Implementation of seperate Online-Marketing, Social Media-, PR- and Sales Projects –Consulting, Direct Marketing, Events, E-Learning Web-pagesE-Learning Customers/ References: –National and International customerscustomers Destination marketing organisations, Hotels, Tourist attractions, and travel agencies –Cirque du Soleil, Montreal – DERTOUR London – Alpenregion Bludenz Tourismus GmbH

TourComm Germany - Numbers About 11 Employees –Most of them sales people, but also few Software developers resp. People with programming skills Social media: –Facebook presence (about 160 likes)Facebook –Twitter (about 77 followers)Twitter –Xing profileXing Customers –References listed about 40 –Probably mostof them are long term customers Turnover ? 4

Aranea – Social Media Monitoring Areana Online tool for searching the social networks for relevant data –Not only your own Networks Channel Dissemination from within Aranea Specially developed for the tourism sector Filter for relevance and/or timeline on the search results Show sentiments. Let you react fast on positve as well also on negative Comments –React within areana: Reply to comments Dashboard (Overview, Filter)Dashboard –Rating platforms, Blogs, Forums, social networks, microblogs, Video and Image platforms, Wikis... (55 million Sources? Potentially?) Contents (Channel dissemination)Contents –Discovered posts can immediately be posted on the own communication channels Analysis –Detailed statistics of social media channels, export of all data, alert and messages –Competition analysis, Benchmarking 5

Aranea – Pricing and Conclusion Different packages: Conclusion: –Nice tool that combines Monitoring of social Networks and other sources for certain trends and channel dissemination –Demo account: We can ask if we get a demo account. There is a form on the Aranea Web-page –They give presentations if they are invited, probably we could invite them at STI once. 6

Sources and Links TourComm: Aranea: 7

Thank you for your attention! Questions? 8