ANNUAL MEETING Rachael Podolsky Executive Director June 23, 2010

“Our mission is to promote volunteerism for children and their families through social, civic and environmental opportunities within the local community.” Introduction

 Comprehensive website including a calendar featuring volunteer opportunities in the local community  A full-service organization operating as a registered 501 (c)(3) Org includes:  Full-time Executive Director  10-member Board of Directors  Summer intern  SEO and Blogger  Community resource for children ages 5-12 and their families looking for volunteer opportunities in the community Introduction: What is kidServe?

Director Roles: Keys to Our Success Diversity Technology Fundraising Program Management kidServe

o Reach diverse communities within King County o Make sure that all communities can feel empowered to volunteer and make a difference in their community o Distribution Channels o Fliers in backpacks o Boy Scouts / Cub Scouts o Community Events o Network with local government agencies and smaller community outreach programs Business Organization: Diversity

o 2 fundraisers per year o Pantry Drive with Ronald McDonald House (2 weekends beginning after Thanksgiving) o Summer event (kids fun run, kids fashion show…) o Grant writing – 6 per year o Network with community to find money, corporations that share our vision o Donations from website o Use social media and online partnerships to tell people about our mission, and hopefully receive donations Business Organization: Fundraising

o Development Administration o Add more features, change, update, add more content o Take our current business model and integrate into our online model o Leverage technology o Useability – understanding intent of online users and making use of their online feedback o Analytics – looking at behavior patterns, driving people to site from other mediums o Develop Online Partnerships o Content entries onto blog o Agency partnerships (non-profits) Business Organization: Technology

o Network with non-profit volunteer managers to create experiences to bring to our constituents o Day-to-day website management o Direct link from user to organization o Act as voice of kidServe to volunteer users o Drive marketing and public relations o Liaison to BOD o Maintain and upgrade website o Act as voice of kidServe and promote volunteerism within community Business Organization: Program Management

Website: Current Snapshot

Website: Site Map Our Current kidServe Website

Facebook Marketing Current Fan Count: 275 Total visits: 994 Marketing: Facebook Marketing

Results of kidServeSeattle.org Marketing: Results of kidServe.org

Marketing: Publications

Traffic Source and Demographics Traffic Source Marketing: Traffic Source and Demographics

 Cheerful Givers  Food Lifeline  Campfire USA  Friends of the Cedar River Watershed  Discovery Park  Treehouse  Operation Sack Lunch  Union Gospel Mission  EarthCorps Partnerships: Our Volunteer Experience Partners

The Future ? T ogether we will build kidServe into a fantastic resource for our community of young volunteers as well as the non-profit organizations we serve.

o Fill the calendar with more and more volunteer opportunities o Update and upgrade website, improve regular operations o Receive 501(c)(3) status in July 2010 o Begin writing grants as well as procuring grant opportunities o Local Media Tour o Forge partnerships with local schools and more non-profit organizations o Form and utilize sub-committees to better the organization and strengthen our presence in the community The Future: Board Goals