Travelport – Hospitality Oslo – February 2011

Who are we? Mathias Andersson, Country Manager Nordic Countries Paul Adams, Regional Director, Hospitality and Car Rental

Dedicated to creating exceptional travel experiences Galileo Worldspan Travelwire Business Intelligence IT Services & Software GTA Octopustravel Who is Travelport?

Travelport global reach – active in 140+ countries

Travelport is a strong global GDS provider to TMCs A major part of our global volumes come from our TMC customers The global TMC players figure as some of our largest customers

Travelport has a large number of corporate GDS deals Corporations Travelport works directly with corporations in co-operation with TMCs GDS direct deals not common in Scandinavia yet Direct relationship typically relating to specific products, data services and commercials

Corporate deals with many components Booking Process, Mobile/ Wap, SBT, Destination Data, Traveller Preferencing Business Processing, Vendor Controls, Compliance, Data Mgt Financial Control, Supplier Compliance, Disaster Recovery, Expense Management The Traveller: The Travel Manager: CFO:

Travelport works with the booking tools our corporate customers want to work with

How are large hotel chains booked Source: Travelclick.net

GDS technology remains channel of choice for TMC What Channels are you using to book hotels and approx. what share of bookings go through these? (base 448) Additional note: Consistency with Recent Longtail agent survey which indicated ~37% of Non Air product booked via GDS

Technology as an enabler Technology is in place but must overcome three key obstacles –Content –Usability (hospitality) –Human behaviour (GDS) Desktop tools Agency service and corporate control Corporate Booking Tools Supporting corporate control Online sales Bargain hunting Interactive service Corp. profile support Corporate rates Contracted fees Traditionally air focused? Workflow based Restrictive Corp. profile support Corporate rates Contracted fees Traditionally air focused? Wide choice No restrictions Strong usability focus Diverse terms and conditions Hotel focused

The human behaviour – for the corporate traveller choice is abundant Time consuming? Flexible terms? Extra content? Convenient service? Get advice – and a scapegoat? Almost a good corporate citizen? Controlled? Is there a better price? Is there a better hotel at same price? Efficient? Good corporate citizen? Merchant site Agency Booking Tool

Technology allows for policy and preference support Multi-level policy management Preference shopping Company policy Quota achievement tracking Traveller preference Merchandising as part of shopping parameters

Content as the defining component of steering Broadening GDS content to include fully “corporate enabled” content from both GDS and e.g. Hotelzon Extending reach where wanted to merchant content – making it possible to include in the corporate space Is GDS content enough? Adding specialised corporate hotel content HOTELZON Adding multiple Merchant suppliers in structured workflow Strong workflow support Stable, secure and real-time Strong on larger properties and chains but also offering individual properties Strong workflow support Stable and secure Focused on more remote/local properties addressing ”specific needs” Introducing unstructured content into structure Broadening reach as ”channel of last resort” Mainly leisure focused

Broad content Extending the GDS beyond the GDS The Travelport way forward Merchandising Integrated Add-sell and Up-sellProfile shopping Product information Multi-channel API Air, rail, hotel and car Significantly increased investment and focus on hospitality

The integrated approach e.g. hotels/ meta search Travelport Universal API Universal Desktop Universal Desktop Traversa ViewTrip Rail Content Hub Multi GDS AIR, CAR, HTL Multi GDS AIR, CAR, HTL Future content hubs Air Content Hub Air Content Hub Merchandising Hub OTA’s & Travel Agents Software developers Corporate & Multi National Standalone API CustomersTravelport Points of Sale Direct connect to rail suppliers Air content including LCC Unbundled Services Supports individual GDS messages Encapsulated business logic messaging Universal Record Universal Profile Multiple content sources Key Current Futur e

“All-In” Price Displays and Contextual Advertising

Real-time Rates and Last Room Availability Benefits Hotels will often still be available in the GDS when other systems working on allocations may already be sold out (Last Room Availability) Find rooms easily in the GDS even during the busiest travel periods of the year!

Best Available Rates Programme Industry first and leading hotel programme of its kind –More than 173 chains contracted- representing 84.9% of total inventory –Lowest public, non-restricted rates available with the same booking conditions BAR indicator on screen Benefits –Increased booking confidence time saving & improved efficiency through a streamlined shopping process

Hotel Images and rich media

Illustrating corporate online success – Hotelzon Focused on hotel proposition Customer driven content corporate customers CONTENT Kiruna (Northern Swedish town) GDS: 1 hotel, 100+ rooms Hotelzon: 6 hotels rooms (Trip Advisor: 11 hotels) USER EXPERIENCE MANAGEMENT Preference management and reporting Total spend reporting Security reporting Supporting variety of payment models

Conclusion Technology is there to support online steering and purchasing of hotels, but content and the human factor are probably more important Technology supports content, usability and experience improvements Most players are still focused on the air component, leading to hotels being under-explored both online and offline