Promotion of open access repositories Iryna Kuchma Open Access Programme Manager Attribution 3.0 Unported

Open repository for managers Information management & Research management Quality assurance: statistics, web metrics, etc Web-presences – personal profiles Marketing Competitiveness Print-on-demand Virtual learning environment

Open repository for managers (2) Opportunities Collaborative projects / Financing / Good students

Advocacy Options Top-down Explore institutional requirement for deposit (mandates); Obtain supporting statements from the very highest level of the institution; Invite stakeholders to join repository steering groups to assist in exploring unique institutional challenges; influencing the strategic position of the repository;

Advocacy Options Top-down (2) Keep the Pro-VC for research (or similar) and key committees informed of developments and successes. This ensures the repository is embedded in the organisation (The Digital Repositories infoKit: ries/management-framework/options)

Advocacy Options Bottom- up Locate repository champions. Enthusiastic early adopters can act as change agents, taking your messages out on a peer-to-peer basis; Demonstrate how new researchers can contribute, and gain a flying start to their careers. Repository usage statistics can provide powerful encouragement;

Advocacy Options Bottom- up (2) Engage students, especially graduates, by promoting the use of OA research material. In turn they will influence their peers & mentors; Inform & involve support staff, ensuring they understand the importance of the repository to the institution's strategy (The Digital Repositories infoKit: framework/options)

Advocacy Options Targeted Identify so-called 'green' publishers - those who allow self-archiving in any form - and then asking the academics who have published in those journals for permission to deposit those papers in the institution's institutional repository. To check the list of publisher copyright policies on self- archiving, visit RoMEO.

Advocacy Options Targeted (2) Work with departments most likely to benefit from the repository, such as: - those reviewing research management/reporting processes; - subject areas with Funder Mandates; - those who's academics publish in wide range of journal publications; - subject areas with OA services such as PubMed Central and Arxiv (The Digital Repositories infoKit:

Marketing your Institutional Repository: Marketing

Thank you! Questions?