All content in this presentation is protected – © 2008 American Power Conversion Corporation Cisco Channel Alignment: Your Mission Unified Communications and Data Center

APC by Schneider Electric– Name – Date Partner Direct Mail ●Mailing on April 1 ●Letter signed by both APC and Cisco sent to Select Cisco Partners ●UC letter discusses joint integrations in the Cisco networking closet ●Data Center letter discusses APC solutions for High Density environments ●Letters accompanied by marketing materials including: ●Application Notes ●White Papers ●Sales Guides ●WHAT SHOULD I DO?  Contact your partners to see if they received the mailing  Let them know where they and their teams can go online to get the electronic copies of the data sheets  Invite them to the webinars  Ask them about Cisco deals and key code any ORP’s with the above code IMPORTANT! Use Key Code: i573w

APC by Schneider Electric– Name – Date Partner Communications ●Partner Page Updates ●Partner pages have been updated with all Cisco-related docs in UC and Data Center Sales Kits ●Webinars will be promoted there as well ●Partners can download the Cisco “Event in a Box” kits via registration page and key coded link following the April 30 webinar ●EDM Communications ● marketing communications that drive partners to the partner pages to register for the webinar/download more information ●An will be sent to you to personally send to your accounts with links to relevant materials

APC by Schneider Electric– Name – Date Joint Cisco Channel Webinars ●Data Center Webinar to be held on April 30: ●Featuring guest speaker from Cisco, Marcus Phipps and Rob Bunger from APC ●Discussing Cisco Data Center Trends and APC Solutions ●UC Webinar to be held on May 5: ●Featuring guest speaker from Cisco and Chris Grant ●Discussing Cisco UC Trends and APC Solutions IMPORTANT! Use Key Code: i573w ●WHAT SHOULD I DO?  Contact your partners to invite them to the webinars  Let them know where they and their teams can go online to register  Ask them about Cisco deals and key code any ORP’s with the above code IMPORTANT! Use Key Code: i575w

APC by Schneider Electric– Name – Date Partner “Event in a Box” ●Downloadable ‘Event in a Box’ available via print-on-demand portal: ●PPT presentation ● Invite Template ●Direct Mail Invite Template ●Sign Template ●WHAT SHOULD I DO?  Contact your partners to invite them to hold an event at their site  Offer to work with them to make their event better (recruitment, give-aways, lit, etc.)  Ask the local Cisco rep to work with you on the event  Offer to speak and invite the local Cisco rep to present with you  Let them know where they and their teams can go online to download the event templates  Invite them to the webinars  Ask them about Cisco deals and key code any ORP’s with the above code IMPORTANT! Use Key Code i167w for DC Use Key Code i674w for UC

APC by Schneider Electric– Name – Date Cisco Channel Alignment Meetings ●Meet with Cisco Counterparts ●Discuss funnel, customer projects ●Determine mutual partners, what partners could you work on together ●Identify opportunities for joint events ●Discuss “Event in a box” and ask if they would like to co-present ●Meet with Cisco Partners ●Identify opportunities to attach to Cisco Unified Communications and Data Center deals Ask if they are selling a lot of 10 gigabit switching or Nexus products Tell them that the switch is now the single point of failure in UC applications and that it must have proper P&C ●Help partner with ORP, ensure keycode is attached ●Communicate approved ORP’s and In- Touch # to Kim Tremblay IMPORTANT! Use Key Code: i677w