Location-Based Advertising https://store.theartofservice.com/the-location-based-advertising-toolkit.html.

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Presentation transcript:

Location-Based Advertising

DASH7 - Commercial applications 1 Mobile advertising DASH7 is being developed for "smart" billboards and kiosks, likewise "smart" posters that can be ready from many meters (or even kilometers) away, creating new opportunities for both tracking the effectiveness of advertising spend but also creating new e-commerce opportunities. DASH7's potential to automate check-ins and check-outs provides essential infrastructure to location-based advertising and promotions

Mass surveillance - Commercial mass surveillance 1 In 2008 at the World Economic Forum in Davos, Google CEO Eric Schmidt, said: The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a 'huge revolution'.

Mass surveillance - Commercial mass surveillance 1 At the Mobile World Congress in Barcelona on 16 February 2010, Google presented their vision of a new business model for mobile operators and trying to convince mobile operators to embrace location-based services and advertising. With Google as the advertising provider, it would mean that every mobile operator using their location-based advertising service would be revealing the location of their mobile customers to Google.

Location-based advertising 1 'Location-based advertising' (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.

Location-based advertising - Process 1 For pull-based LBA, users interact with local, typically mobile sites or applications and are presented offers in a standard pull advertising model. Location-based advertising companies like go2|go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.

GPS Phone - Advertising 1 Since GPS devices can give the user's exact location, this helps with location-based advertising

ImaHima 1 The fundamental patents for mobile checkin, status updates and location- based advertising pioneered by ImaHima were acquired by Facebook.

Raditaz 1 The Raditaz revenue model is location-based advertising but no target date for ads has been set.

For More Information, Visit: m/the-location-based- advertising-toolkit.html m/the-location-based- advertising-toolkit.html The Art of Service