The Astonishing Power of 4 Walls Branding and Neighborhood Marketing – Retention is the New Acquisition Paul Mangiamele President & CEO Bennigan’s Franchising Company

How are we in food service, retailers? What product can we offer the consumer? Food & Beverage Menu items How do we move our product? Neighborhood Marketing/Brand Ambassadors Social Media Public Relations How can we secure financial gain? By creating a viable franchise model

Creating a Viable Franchise Model Updated Brand Positioning New Prototype & Design New Chef-Driven Food & Beverage Menus New initiatives to help drive sales through training, neighborhood marketing and guest feedback Results

Updated Brand Positioning Chef-Driven, Neighborhood Pub for the 21st Century Blending the best of our Legendary past with contemporary flavors, design & technology.

New Concept &Prototype

New Bar Concept

New Dining Concept

A New Attitude New Menu A modern look and streamline presentation Bringing relevance back to our signature items, while creating new and exciting taste profiles

A New Attitude New Beverage Menu New look and interactive presentation Innovative cocktails with a Bennigan’s twist

Bennigan’s University 2012 On-Line Modules Responsible Alcohol Service Food Safety and Sanitation Neighborhood Marketing Catering Sales Bar Revitalization

Mindshare

Neighborhood Marketing Our Neighborhood Marketing Program: Neighborhood Marketing guide book, annual calendar, marketing plans Brand Ambassador training “Print On Demand” site for customizable marketing materials

Bennigan’s in the News

Results Same stores sales growth for last 6 months Improved Average Unit Volumes system wide Improved unit level EBITDA New prototype 15 new Bennigan's under development Signed development agreements representing 30 new restaurants