About Fujifilm - Corporate Philosophy Enhancing the quality of life of people worldwide “We will use leading-edge, proprietary technologies to provide top quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society.” “Our overarching aim is to help enhance the quality of life of people worldwide” 3

About Fujifilm – Business Philosophy Fujifilm strives to help enhance the quality of life to realize a society in which people can experience personal growth and material wealth. We will strive to realize our corporate philosophy through the three business fields of… Imaging Solutions Information Solutions Document Solutions 3

About Fujifilm - Business Groups Consolidated Revenue: $26.7B Document Solutions Imaging Solutions Information Digital Multifunction Devices Laser Printers On -Demand Digital Publishing System Color Films Color Paper and Chemicals/ Photofinishing Equipment Optical Devices (Camera Phone Lens) Recording Media Medical & Life Science Graphic Arts Flat Panel Display Materials （LCD films etc.） Revenue/$12.2B OP Inc./$914M Revenue/$3.6B OP Inc./($27M) Revenue/$10.9B OP Inc./$895M 41% 13% Digital Cameras 46% We are separating our business/ into 3 fields/ as imaging solutions, information solutions and document solutions. Imaging solutions occupy/ 19% of revenue, Imaging solutions include … Information solutions occupy/ 39% of revenue, Information solutions include… And document solutions occupy/ 42% of revenue, Document solution include… From FUJIFILM Holdings Corp. Annual Report 2012 U.S. dollar amounts translated from yen at prevailing rate on 3/31/2013 5 4

About Fujifilm – Over 79 Years of Innovation Starting in 1934, Fujifilm engineered motion picture film, plate-making materials, photographic film and cameras and one-time-use cameras, medical x-ray film and digital imaging equipment, copiers, video and tape storage, cosmetics, ink jet printers, and digital cameras. 4

About Fujifilm – Key Strengths Financial Strength Consolidated Revenues : $26.7B Total Assets : $24.4B Technology Strength $1.8B of R&D investment in FY 2012 7.6% of Consolidated Revenue Fujifilm ranked 10th among global companies in the number of patents granted in 2012 4

About Fujifilm. Fujifilm has been recognized in the major business press for the expansion of its business portfolio long before digital imaging overtook the analog film business. 8

About Fujifilm – Core Technologies Leveraging Core Fundamental Technologies to invest in growth business fields Highly Functional Materials Flat Panel Display Materials Semiconductor Materials New Functional Film (environment, energy, etc.) Optical Devices etc. Imaging & Printing More functionality Healthcare Documents Medical Systems Application to healthcare field Graphic Arts Skincare, Supplements Digital Imaging Pharmaceutical Products Implementation of Digital Technology and IT Film Formation and Processing Inorganic Materials Organic Materials Optics Analysis Drug Discovery Imaging Software Mechanics and Electronics Fundamental Technologies of the Fujifilm Group 6

Highly Functional Materials Priority Business Fields About Fujifilm - Priority Business Fields Fujifilm has identified 6 Priority Business Fields that will provide growth for the future. Healthcare Highly Functional Materials Digital Imaging Priority Business Fields Breakdown of consolidated revenue by operating segment These figures are for the fiscal year ending March 2010 – from Annual Report 2010 Document Solutions Optical Devices 41% ($11.1b) Graphic Systems 7

About Fujifilm – Global Business 140 Businesses Outside of Japan HLUS FFME FFCN FTYO FSAO FEG FFAP

About Fujifilm - Regional Management Groups HLUS FFME FFCN FTYO FSAO FEG FFAP

Fujifilm North America Group

FUJIFILM Holdings America Corporation Subsidiary of FUJIFILM Corporation Headquartered in Valhalla, New York Eleven directly owned subsidiary companies 66 Facilities in 27 states Wide range of technologies and services Medical and life sciences Electronic materials Graphic arts products Information systems Optical products Imaging products Service and Support 10

FUJIFILM Corporation Tokyo, Japan Fujifilm North America Group Organization March 31,2013 FUJIFILM Corporation Tokyo, Japan FUJIFILM Holdings America Corporation North America Corporate Headquarters Shared Services Governance FUJIFILM North America Corporation FNAC FUJIFILM Manufacturing USA, Inc. FA FUJIFILM Hunt Chemicals USA, Inc. FHUS FUJIFILM Recording Media USA, Inc. FRMU FUJIFILM Medical Systems USA, Inc. FMSU FUJIFILM SonoSite, Inc. FFSS FUJIFILM Diosynth (80% ownership) FDBU FUJIFILM Pharmaceuticals USA, Inc. FPHU FUJIFILM Electronic Materials USA, Inc. FEUS FUJIFILM Dimatix Inc. FDMX FUJIFILM Imaging Colorants,Inc. COUS FUJIFILM Canada, Inc. FCAN FUJIFILM Hunt Smart Surfaces, LLC (92.32% ownership) FFSS Other Subsidiaries 26 US and Foreign FUJIFILM Planar Solutions, LLC FUJIFILM Hunt Do Brazil Ltda. 14

Fujifilm North America Companies Headquarters 14

Fujifilm North America Company Locations 17

Fujifilm North America Companies and Products FUJIFILM North America Corporation / FUJIFILM Canada, Inc. 14

FUJIFILM North America Group FY12 sales 47% is from FUJIFILM North America Corporation and FUJIFILM Manufacturing U.S.A., Inc. FNAC+FA 47%

Fujifilm North America Companies and Products FUJIFILM Hunt Chemicals USA 14

FUJIFILM North America Group FY12 sales 74% is from traditional/legacy businesses FNAC+FA+ 47% FMSU 11% FRMU 9% FHUS 3% FCAN 4%

Fujifilm North America Companies and products FUJIFILM Diosynth Biotechnologies USA, Inc. FUJIFILM Pharmaceuticals USA, Inc.* *R&D and Clinical Trials 17

FUJIFILM North America Group FY12 sales 22% is from three medical businesses FDBU 3% FFSS 8% FNAC+FA 47% FMSU 11% FRMU 9% FHUS 3% FCAN 4%

Fujifilm North America Companies FUJIFILM Electronic Materials USA, Inc. FUJIFILM Dimatix Inc. FUJIFILM Imaging Colorants, Inc. 15

FUJIFILM North America Group FY12 Sales FDMX 5% COUS 2% FEUS 8% FDBU 3% FFSS 8% FNAC+FA 47% FMSU 11% FRMU 9% FHUS 3% FCAN 4%

Fujifilm Sustainability Activities Green Policy In April 2002, the Fujifilm Group established its Fujifilm Group Green Policy containing medium-term environmental policies. The objective of the policy is to attain a high level of “environmental quality” in our products, services, and corporate activities throughout the Group. 18

Fujifilm Sustainability Activities Green Product Innovation Many Fujifilm products are manufactured in accordance with the ISO 14001 standard for Environmental Management Systems. Fujifilm’s Frontier Digital Dry Labs produce zero chemical effluent, as compared to chemical based silver halide labs, and use less than 50% of the energy of original lab models. The Fujifilm J Press for North America achieved levels of deinking previously unseen with inkjet print, during deinking trials carried out by the International Association of the Deinking Industry (INGEDE). 19

Fujifilm Corporate Sustainability Commitment Energy Consumption In fiscal 2012, Fujifilm’s facilities in North America reduced their greenhouse gas emissions by nearly 24% compared to the 2006 baseline. In 2011 and 2012, Fujifilm installed solar panel systems on its Hawaii branch office and manufacturing facility in North Kansas City, Mo., producing more than 500,000 kWh annually. Since 2009, Fujifilm uses methane from a local landfill in Greenwood, S.C to help power its boilers, destroying 37,000 metric tons of CO2 equivalents and further reducing CO2 emissions by 4,400 metric tons. 20

Fujifilm Sustainability Awards Recognition Walmart “Vendor of the Year” 2012 Award for Photofinishing Intel Corporation “Preferred Quality Supplier” Award 2012 “InterTech™ Technology Award,” Printing Industries of America 2012 Home Shopping Network “Operational Excellence Award” 2011 21