Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 British Council India Customer Experience Design v0.2 Jan. 6 th launch

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Content for Jan. 6 th launch Education UK English Language Teaching Scholarships to the UK KLC Delhi & UKnowledge Links to Science Festival 2002

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Supporting documents India navigation –BC_India_navigation_elements_0.5.xls India Site Map –India Launch Site Map v0.4.vsd Global CED with template types –British Council CED v0.5.ppt

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Education UK

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Education UK Separate brand & URL to be promoted Global content includes searchable course database Local content generated in-country will hosted & managed through Obtree CMS CED therefore defined how customer gets to Education UK content –Not the information architecture or page layout for Education UK site See BC_India_navigation_elements_0.5.xls >Students worksheet for for detail of direct links into India Education UK site

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 India Homepage - nav to EdUK - link to EdUK topic 2 - link to EdUK topic 3 - link to Ed homepage - link to Education topic 2 EdUK Homepage - link to EdUK topic 1 - link to EdUK topic 2 - link to EdUK topic 3 - link to EdUK topic 4 - link to EdUK topic 5 - link to EdUK topic 6 EdUK topic 3 - detailed content EdUK topic 4 - detailed content EdUK topic 5 - detailed content EdUK topic 6 - detailed content EdUK site EdUK topic 1 - detailed content EdUK topic 2 - detailed content Obtree C3 Education UK branded Hot Courses Education Homepage - link to EdUK home - link to EdUK topic 1 - link to EdUK topic 4 - link to Education topic 2 e.g. Course search or Global content Local content e.g. Visas Education topic 2 - detailed content USER FLOW: POSSIBLE user flow between BC India and India EdUK sites BC India branded

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 English Language Teaching

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Current ELT section Current ELT homepage lists a 13 set of graphical links with text explanation Some content is targeted at Learners, some at Teachers Links are to general English content, specific ELT content or to other sites 9 of 13 are external links: –Learn English, Learn English for Kids, Military English, Football Culture, English in Britain, India English, Teach English, INE, Language Assistant 4 of 13 to be re-developed within CMS: –Teaching Centre Delhi, English Zone links, ELTecs page for Jan. 6th –English Exams after Jan. 6th

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 ELT structure Multiple routes will be provided into content –Learners –Teachers –Generic interest in ELT activities Core ELT launch content is Teaching Centre Delhi Secondary ELT launch content is English- Zone links section

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Teaching Centre Delhi Currently has inconsistent LHS nav. throughout section; content not grouped topically Unclear if LHS links are to general English content, specific Teaching Centre content or to other sites Not all core content areas are available from LHS nav.– e.g. customer cannot get to Courses easily from Enrolment or Contact page and instead needs to return to Teaching Centre homepage No links to Examination section despite many relevant direct references

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Teaching Centre - content detail Link courses directly to Examinations that can be taken as a result (end Jan. release) Use online resources as supporting links, but do not promote as part of the core Teaching Centre offer Allow for additional content to be developed within these top-level 3 content groups Uses different page types within Section type A navigation See: India Launch Site map v0.4 for detail

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Teaching Centre Why learn English with BC Meet the trainers Student testimonials Teaching methodology Our Teaching centre(s) Via main navigation system INDIA I.A.: Teaching Centre Delhi Courses availableHow to enrol on a course FAQs IELTS preparation Conversational English General English FAQs Enrolment information Course dates All these pages should allow links direct to Exam section where available, and to online resources if relevant. Also links to Course dates and enrolment. NB - max. number of courses catered for =15 All these pages should allow links direct to Exam section where available, and to online resources if relevant. Also links to Course dates and enrolment. NB - max. number of courses catered for =15 Young Learners Business English India Homepage Same template / UI All these content pages map to a specific UI template type. Extra content 2 (opt.) Extra content 1 (opt.) Planning allows for development of 2 extra sections - Japan also has Your level and online application form. ELT Homepage Section type A internal navigation Study English in India Training Packages Detailed info

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: Teaching Centre Delhi

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 BC India Homepage Navigation directly to Study English in India USER FLOW: I want to study an English course in India Study English in India Course details User selects from navigation or core page content Why learn English with BC Courses available How to enrol on a course User selects From this page, user can get to: Enrolment information Course dates Relevant Exams Teaching Centre locations Selects Teaching Centre on ELT Learners page Teaching Centre

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Course listings UI – Teaching Centre Uses Course listings UI with relevant Section type A navigation present

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Course detail UI – Teaching Centre Uses Course detail UI with relevant Section type A navigation present

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 ELTecs page Will be redeveloped in Content UI Will link to ELTecs section on Teach English site See: India Launch Site map v0.4 for detail

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 English Zone links Will be redeveloped using Subject UI as introductory page, and Content UI for detail of links Architecture remains as per current pages –Three groupings for Teachers Learners General interest Uses Section type A internal navigation See: India Launch Site map v0.4 for detail

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: ELT E-Zone links

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Scholarships

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Scholarships Deep, complex content Not just about Scholarships – there are other types of training/funding Different awarding bodies / application processes & criteria / types of funding Links to external content on non-British Council managed scholarships as well –Database being developed at BC Manchester will not be ready for Jan. 6 th so no link will be included Content will also provide contextual links to Education UK content

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Scholarships - Section structure Six top-level content groups to answer the questions: –What does British Council have to do with funding? –What types of scholarships does the British Council have? –How do I apply for a scholarship? –Tell me about professional networking? –What other scholarships could I apply for? –What happens after I have completed my scholarship? Uses Section type B internal navigation

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: Scholarships & Training

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Scholarships listings UI Uses Scholarships Listings UI with relevant Section type B internal navigation Each listings page e.g. Chevening long-term open, Chevening long-term share, Chevening short etc – lists all scholarships available in that category and links to the relevant detail page Each listings page also links to EducationUK to allow a course/institution search

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Scholarships detail UI Uses Scholarships details UI with relevant Section type B internal navigation Each listings page also links to EducationUK to allow a course/institution search

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Knowledge & Learning Centre

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 KLC and associated services Brief needed urgently for this section Assume Section type B navigation: –About UKnowledge –About E-Zone –About Library –About Videoconferencing –About Managed Learning Courses –About Education UK Zone See India Launch Site map v0.4

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: KLC & UKnowledge

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Science Festival 2002

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Science Festival 2002 British Council India site will direct customers to Multiple access routes to this site –see Navigation_elements_v0.5.xls and Site Map v0.4 for detail From navigation elements, the link is direct to this site From within a specific page, link will be supported by a paragraph of introductory copy that is relevant to the page Will also be promoted on Events pages

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Site Map v0.4: Science Festival 2002 link / Other content

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Other content

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Other content Three events will be promoted in the Events section at launch –Science Festival 2002 –Get Connected 2002 –Education UK Fair: February 2002 (will also be accessible from Learning page) Contact Information for the 11 locations in India –4 British Council offices & libraries –7 libraries

Date: 14 th December 2001 AKQA: British Council Customer Experience Design for India v0.2 Next actions AKQA deliver Jan. 6 th 2002 site as per: –BC_India_navigation_elements_0.5.xls –India Launch Site Map v0.4.vsd –British Council CED v0.5.ppt AKQA complete planning for complete India site for delivery at end Jan. 2002