Ashton Kutcher (and His Followers): Tech's New Power Brokers Jacob Toscano & Genny Nguyen BA 499.

Slides:

Advertisements

Similar presentations

1 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D The Carter Malone Group, LLC Controlling.

Advertisements

Driving more business to you!. Is your business easy to find online ?

Fresh communication skills For the Society of Government Meeting Professionals Susan Rose, MSN, RN

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

What Can Social Media Do For You? Social Media Overview - Courtesy of CFSG1.com.

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

Social Networking Ottawa Lifelong Learning Fall 2009 Impact.

The Rise of Social Media Understanding the Past, Exploring the Present & Projecting the Future Terri Holley, MS CPCC Creative Blog Solutions.

Emerging Tech Expo Social Networking November 18, 2009.

AS ENVISIONED BY LARRY STOPA PRESIDENT OF E-POWER MARKETING CREATING YOUR DIGITAL FUTURE.

Social Networking Learning in Retirement Carleton University Fall 2009 Lecture 6 Today’s Impact and the and the Future of Social Networking.

Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1.

in Digital: Transitioning To a Post-PC World.

Introducing the most powerful communication tool in the world….. If you’ve got their number… ….you’ve got their business.

Video Ads on Facebook were 4x less engaging than Video Ads on TV Source: Innerscope Research: Video Ads on TV vs. Facebook.

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF.

Copyright © 2012 Pearson Canada Inc. CHAPTER 12 Interactive Media 12-1.

“All About the Show”. Problem/Unmet Need  Many people don’t go to many concerts or fully enjoy events  Purchase tickets to see artists they like but.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.

Maria Kryszak 馬怡欣. * Powatag is a shopping application of a new generation. * It allows shoppers to buy products by pointing their phone at adverts. *

Communicating Health news and Information Case analysis of digital health stratergies of three major networks : ABC, CNN and CBS Rajiv K Krishnaswami.

Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.

Rachel Brinton  Rebecca Forman  Danielle Nipper.

Tori Matos Final Project HISTORY OF SOCIAL NETWORKING.

 We are on a very exciting mission: ◦ To help our clients achieve more profit by deploying targeted and measurable internet marketing initiatives  How.

The New Frontier: Using Social Media & Digital Marketing to Dominate the Marketplace Scott Brandon, Owner/CEO/President, The Brandon Agency John Kim, Coordinating.

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

Portfolio. Your Company´s Strategy Your Client´s Experience.

6:30am : Sue’s smart phone wakes her up 34% of year olds make Facebook the first thing they do when they wake up* 7:30am : Sue is listening to her.

3.04 Direct Marketing. Term Direct Marketing: allows targeting of customer segments in order to focus promotional efforts Direct Marketing: allows targeting.

Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.

DIGITAL WORLDWIDE Ashish. s  107 trillion – The number of s sent on the Internet in  294 billion – Average number of messages.

SUPERADRIANME.COM An introduction to a new lifestyle blog from Singapore.

The Dominance of Facebook Allison Bryan Why this social media giant is here to stay.

Why is social networking beneficial to Target? Jessica Valle Liliana Vizarreta March 31, 2010.

Communications  The Year is 1979  Blondie are Number 1 in the charts with “Heart of Glass”  Thatcher has been voted into power  A pint of.

MEDIA BUYING STRATEGIES March 14, TARGET AUDIENCE MILLENNIALS (Adult 18-34) GENERATION Y NET GENERATION BORN BETWEEN 1980 & 1995.

W ARM U P 1) Graph the lines x = -4 and y = 2 on the same coordinate plane & label. 2) At the football game hotdogs cost $2 and sodas cost $1.50 and you.

With OVER 750 Million ACTIVE users it’s NO LONGER a question of ‘IF’ a business should have a Facebook Business Page (FanPage) Discover How QuarterMoonPlumbing.com.

Purpose of a music video By Eleanor-Rose Woods. What are the purposes from making a music video ? Promotional Extension of income Extensions of outlets.

3.4 – Tracking Industry Trends. Shifts in industry trends could include:  Customer buying patterns  Consumer preferences / distastes  Effective marketing.

 To understand the power of social network sites, especially Facebook, you can watch this video:  G5Sqc

New Networking Strategies How to Develop Your Business and Build Sales Through Social Media Shaa Wasmund.

AIR BREAD N BREAKFAST. Airbnb business model.

9/13/06. Productivity It took the Internet It took radio 23 years to get into 25% of homes It took the telephone 35 years to get into 25% of homes.

Matt Bostrom, APCO Worldwide THE SIX ONLINE REPUTATIONAL DRIVERS.

W ARM U P 1) Graph the lines x = -4 and y = 2 on the same coordinate plane & label. 2) Write the equation in point slope form that goes through the point.

Internet in 21st Century. We all use web in our daily lives, from our mobiles or coputers. However we do not realize how fast is internet getting bigger.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Employers Employers could check your Facebook. There may be things on there that you might not want them to see, or things that they may see that would.

Latest Technology News Presented by… Tropicalpost

MARKETING STRATEGIES BENEFICIAL TIPS.

Team lakers Tiffany lau David mangold Emily nguyen Xiang zhang

REACHING COLLEGE STUDENTS

Online Businesses Iran Garcia Business Tech Blk. 2.

Broadcast Television Industry Review

CONSUMER MARKET Social Marketing Management URL Shorteners

What is Search Engine optimization

Digital Marketing Services

Contents 1.What is Digital Marketing? 2.Vmayo Digital Marketing Solutions 3.Why Vmayo Technologies?? 4.Application of Digital Marketing.

Warm Up Write the equation of the line with slope = -3 and goes through the point (9, -3) Write the equation of the line through the points (3, -4) and.

Xiaomi Group Introduction

How to use the web to let users' ideas lead your work

Warm Up 1 1) Write the equation of the line with slope = -3 and goes through the point (9, -3) 2) Write the equation of the line through the points (3,

Numeracy Ninjas Starter

True or False? Celebrity

SOCIAL NETWORK 82% 60% 45% 26% 12% INSTAGRAM FACEBOOK TWITTER GOOGLE+

Presentation transcript:

Ashton Kutcher (and His Followers): Tech's New Power Brokers Jacob Toscano & Genny Nguyen BA 499

Summary  Celebrities: Powerhouse investors  Dwolla: new mobile phone payment service  Blog  “how to get Ashton Kutcher to invest in your startup”  Social media:  Facebook (12.3 million fans)  Twitter (10.3 million followers)

Summary continued  Airbnb: online peer- to-peer apartment rental service  $8.4 million in revenue  Kutcher recommended service to followers  2011 revenue: $52.8 million

 Fewer consumers watching TV  Spending more time on social media/internet  Celebrities social network as new product launch model.  Twitter army:  Lady Gaga (22.9 M followers)  Justin Bieber (20.2 M followers)  Britney Spears (15.6 M followers)  Kim Kardashian (14.4 M followers)  Oprah Winfrey (10.7 M followers)  Justin Timberlake (10.4 M followers)

Questions  What do you think of celebrities advertising to their fans through social media?  Do you think it will increase revenue like it did for Airbnb?  Will you buy the product if celebrities tweeted/posted about product on social media?  Would you be just as likely to ignore the post/tweet as when you watch TV or internet TV shows?  Since consumers watch TV less and spend more time on the internet, do you think this type of marketing will work?

 /ashton-kutcher-and-his-followers- techs-new-power-brokers