Father’s Day. Goal: To create a “wrapper redemption” for hobby shops similar to what has been done at events such as the Black Friday, the National, the.

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Presentation transcript:

Father’s Day

Goal: To create a “wrapper redemption” for hobby shops similar to what has been done at events such as the Black Friday, the National, the Expo, etc. Panini has created a redemption pack that is both compelling and content driven for shop owners This is a way Panini can help support hobby shops on a day that brings Father’s and sons together. This is also a way shop owners can reward customers purchasing Panini product This custom product will include randomly inserted autograph and memorabilia cards sure to excite collectors!!

Program Awareness Panini to promote the “Father’s Day” concept to collectors through press releases, social media, the company website, the company blast and blog Panini to support through advertising in Beckett media and other various hobby outlets Program Execution Identify key products that will serve as the basis for the program Work with Distributors to distribute product “FD” packs will be sent to hobby shops for collectors to participate Like shows, the program will ask collectors to purchase hobby packs to receive their “Father’s Day” packs

HIGHLIGHTS 28-card base set featuring the top names from the NFL, NBA, NHL and MLBPA 16-card rookie set featuring the top RCs from the NFL, NHL and MLBPA including rookies that were just drafted in the NFL such Andrew Luck and Robert Griffin III Draft Day Materials cards featuring swatches of hats worn by NBA players from draft day

HIGHLIGHTS Look for randomly inserted ON- CARD autograph NFL shield cards of Robert Griffin III, Trent Richardson and Andrew Luck Also look for ON-CARD autographs of players such as Andy Dalton and DeMarco Murray Private Signings All-Star cards of Henrik Lundqvist, Steven Stamkos, Tim Thomas and Gabriel Landeskog And much…much…more! Look for signed Robert Griffin III & Andrew Luck cards!

PANINI PRODUCTS HOCKEY Elite - 20 Packs/Box – 5 silver packs per box/60 per case Contenders – 18 Packs/Box – 4 silver packs per box/56 per case FOOTBALL Prime Sigs - 1 Pack/Box – 4 silver packs per box/120 per case Totally Certified – 6 Packs/Box - 6 silver packs per box/72 per case Limited – 1 Pack/Box - 4 silver packs per box/60 per case BASEBALL Limited – 1 Pack/Box - 6 silver packs per box/90 per case Contenders – 24 Packs/Box – 8 silver packs per box/96 per case BASKETBALL Past and Present – 20 Packs/Box – 4 silver packs per box/48 per case