© 2014 EverEdge IP. September, 2014
IP is not a legal right. IP is a business asset.
DEFINING: “IP COMMERCIALISATION” Identification Assessment Development Protection Exploitation IPC = In terms of relative effort required and value contributed:
HOW IP POSITION AFFECTS COMMERCIALISATION Reward ($ value) Risk + Resource + Time Sale License Deploy Sale License Deploy Sale License Deploy Strong IP Position Weak IP Position
STRATEGY: STAKEHOLDER GOALS AND RESOURCE Commercialisation strategy starts with the goals and resources of the stakeholders On-going involvement? Early Exit? ROI or building a business? Resource – esp time and capability Consider the entire value chain in the strategy Look for the hurdles
CARROT AND STICK Different forms of motivation for a strategic partner or buyer
EXECUTION: DO YOUR HOMEWORK This is a SALES process Know your customer Pick your target Present an opportunity It ALWAYS takes longer than you think
NO TIME OR CAPABILITY? OUTSOURCE
QUESTIONS? Paul Davies| Director IP EverEdgeIP® Advisory | Transactions | Investment Winner - Best Commercialisation of IP - NZ International Business Awards Winner - Outstanding IP Leader - IP Focus Awards, Shanghai, China, T: | F: |