Curriculum development for entrepreneurship and associated pedagogy Dr Christine Ferris Sheffield Hallam University

Ruby Slippers Company set up by two female graduates who have MSc Marketing Management. They offer marketing event management work with national and international organisations launching music events and exhibitions.

Endless Promotions Started by a graduate with BSc Hospitality Business Management. Company supplies music and entertainment industry with event management and artists.

"I hear, I forget; I see, I understand; I do, I remember" Homer

Visionaries

Resources

LTA strategies

Long lead in time Multi disciplinary visionaries

Long lead in time Course leader Administrator Employer Academic quality Professional body Senior student Educationalist Subject specialist

Long lead in time Librarian specialist IT specialist Technical specialist

Learning Outcomes Tea production Explain how tea is produced Compare the tea production methods between two names tea plantations Critically evaluate the tea production methods employed at a named tea plantation.

The hidden curriculum values standards organisation expectations

Resources academics placement supervisors administrators librarian, IT and technical support

LTA strategies

"I hear, I forget; I see, I understand; I do, I remember" Homer gaming drama problem based learning discussion question and answer answer and question observation practice demonstration

Learning Outcomes Tea production Explain how tea is produced Compare the tea production methods between two names tea plantations Critically evaluate the tea production methods employed at a named tea plantation.

LTA strategies essay poster oral presentation case study workbook annotated bibliography research exam

Creativity - something different