TSM 251 Nancy A. Lucas September 18, 2007

Getting started…   Remote access 24/7  Off campus access Off campus access  HELP:

Google…  It’s all the web, isn’t it?  Let’s see …  A A 

Statistical sources…  Statistical Abstract of the United States  City and County Extra  Sourcebook of County Demographics/ Zip Code Demographics  American Factfinder  County Business Patterns - Michigan

Statistical Abstracts of the United States  Basic government statistics  Includes demographic, labor, industrial and trade statistics  cal-abstract.html cal-abstract.html  HA

County and City Extra  Uses US 2000 census data  Statistics for state, county, metropolitan areas, congressional districts of US cities over 25,000  2002 Agriculture census information  HA 203.C

Sourcebook of County Demographics/ Zip Code Demographics  Arranged by county, including market potential indexes or zip codes  HA 203.S650 and HA 203.S666

American FactFinder  ain.html?_lang=en ain.html?_lang=en  Census materials

County Business Patterns: Michigan  Economic conditions in Michigan  HC 107.M5 U555  Also on the web at 02EC_MI.HTM

Demographic/Psychographic sources…  American Marketplace  Officical Guide to Household Spending  Generation X  U.S. Hispanic Market  Who’s Buying Food and Drink

American Marketplace  Demographics and spending patterns  Trends in income, health, labor, population, wealth, etc.  HA 214.A6 2003

Official Guide to Household Spending  Who spends how much and on what  Contains spending on health care, entertainment, food and alcohol, housing, personal care, education, etc.  HC 110.C6 A

Generation X  Market information on attitudes, spending, wealth and other demographic characteristics  HC 110.C6 M

U.S. Hispanic Market  Demographics, language usage, opinions, media and advertising information  HC 110.C6 U

Who’s Buying Food & Drink  Who spends how much on food and alcohol, at and away from home  Food-spending dollars  HD 9004.M

Market Analysis Reference Books  Demographics USA  The Lifestyle Market Analyst  The Lifestyle Zip Code Analyst  Mid-Youth Market  Americans 55 & Older  Official Guide to American Attitudes

Editor & Publisher Market Guide  Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers  Statistics on publications, newspapers, radio, TV and cable  HF 5905.E

Electronic resources…  ABI Inform  Factiva  Global Market Information Database  Marketline Business Information Center  Lexis/Nexis Academic  ReferenceUSA

Simmons Choices 3  Annual survey of American consumer’s buying habits  Create customized reports  Compare demographic & psychographic data  Over 18 years  Only available in the Business Library!!

Simmons Choices 3  Only available in the Gast Business Library  Start early  Research Guide Research Guide

Choices 3  Demonstration  Questions?

Mintel Market Reports  Consumer patterns  Demographic profiles  Market share/trends  On-campus use only 

Global Market Information Database (GMID)  Trends in consumer attitudes, spending habits  International in scope 

Encyclopedia of Associations  Association data and non-profit listings  Print version located in the Main Library Reference Area  HS 17.E5  Online version at:  Auth=true Auth=true

Newspapers… Michigan: World:

Evaluating Sources  Evaluating Internet Information Evaluating Internet Information Evaluating Internet Information Milton Library at Johns Hopkins University  Critical Evaluation of Sources Critical Evaluation of Sources Critical Evaluation of Sources University of Louisville Libraries  Evaluating Websites: Techniques and Questions Evaluating Websites: Techniques and Questions Evaluating Websites: Techniques and Questions UC Berkeley Library

Citation Guides Citing References in Your Paper University of Wisconsin Writing Center Using APA Format Purdue University Citing Business Databases in APA Style MSU Business Library

Help is available…  Nancy Lucas    Business