Radio & The Hispanic Voter March, 2011

Hispanic Market Growth Growing Faster Than the Total U.S. Population Caucasian African Hispanic American Source: U.S. Census Bureau Estimated Population Growth Rates: % +57.2% %

Hispanics Are Best Reached with Radio

Source: Spring Arbitron National Format Trends Report - AQH Share/Adults Total Week Spanish Radio Versus English Radio Hispanic Radio Audience is Growing Total Radio Share – Mon-Sun 6a-12m –Adults English-Language Radio Share Spanish-Language Radio Share 83.0% 17.0%

Hispanic Radio Usage Levels Source: Scarborough Release Top 10 Hispanic Markets, A18+ Radio Quintiles Non-Hispanic Radio Usage Levels Hispanics Are Best Reached with Radio Nearly Half are Heavy or Very Heavy Radio Listeners

English Radio Format% Missed Source: Scarborough Release FY, Hispanic A18+ Unduplicated Cume M-Su 6a-12mid, Top 10 Hispanic Markets plus SD and LV (Spanish Radio Formats incl. Sp. Adult Hits, Sp Rel, Sp N/T, Mex Regional, Sp. Tropical, Tejano, & Sp. Oldies) 66% Spanish Radio Format Listeners - - -% NOT Reached by English Radio 66% Rhythmic CHR Adult Contemporary Classic Hits Urban Contemporary Hot AC English Radio Format% Missed Classic Rock News/Talk Adult Hits Country Rhythmic Oldies 68% 67% 91% 66% 88% 90% 66% 91% 94% 98% 66% 92% 99% Hispanic Radio Listeners Can’t be Reached on English Formats

MarketsHeavy RadioHeavy TVHeavy PrintRadio/TV Index Radio/Print Index Los Angeles51%36%31% New York39%38%23% Miami49%27%31% Chicago47%38%28% Houston51%39%24% San Francisco52%42%19% Dallas55%35%28% San Antonio55%33%37% Phoenix48%34%32% San Diego47%37%30% Heavy Media Usage – A18+ Source: 2010 Scarborough DMA/Release 2 (Rel. 1 for NY, HOU) / Media Quintiles-Heavy=Quintiles 1+2 Hispanics are Much Heavier Users of Radio Than Other Media

Latinos drive record surge in U.S. naturalizations They made up almost half of the 1 million new Americans in % of New Voters Hispanics accounted for 40% of NEW voters in the 2008 presidential election! 5,219 Today 5,129 Latinos hold elective or appointive public office Hispanics Continue to Grow in Influence

 9.7 million Hispanic Americans were reported to have voted in the 2008 Presidential election oAn increase of 26% in the number of Hispanic Americans voting in 2008 as compared to the 2004 Presidential election oThat compares to a 4.3% increase among all registered voters o49.9% of all registered Hispanic voters turned out to vote in 2008, up from 47.2% in 2004  According to the United States Hispanic Leadership Institute… oHispanics are registering to vote at a rate six times greater than the general population oHispanics are turning out to vote at a rate five times greater than the general population The Hispanic Voter Source: U.S. Census Bureau

Source: Scarborough USA+ 2009, Release 2 Among Hispanics, every week, radio reaches: 88% of Adults who are registered to vote in their district of residence 85% of Adults who ALWAYS vote in local elections 89% of Adults who SOMETIMES vote in local elections 86% of Adults who ALWAYS vote in statewide elections 89% of Adults who SOMETIMES vote in statewide elections Radio is a Great Way to Reach Hispanic Voters! Radio Reaches 75.1% of all registered voters each week

The Hispanic Voter A Vital Sector of the Voting Population in Key Markets Source: ARBITRON, Fall 2010 Hispanic 18+ Population Market (as % of Total 18+ Population) Los Angeles42% New York22% Miami48% San Francisco21% Chicago19% Houston32% San Antonio51% McAllen87% Dallas26% San Diego29% Phoenix29% Las Vegas81% El Paso27%

Hispanic Voter Impact on the 2010 Election The impact of the Hispanic vote in the 2010 midterm elections made a major difference in the outcome of several Gubernatorial and Senatorial races, according to Voto Latino, a 501(C) non-profit, non-partisan organization that does not support/endorse any political party or candidate…  California Governor: Hispanic vote for Jerry Brown: 86% Hispanic share of all voters: 18% Hispanic contribution to Brown:  California Senator:Hispanic vote for Barbara Boxer: 86% Hispanic share of all voters: 18% Hispanic contribution to Boxer:  Nevada:25% of Nevadans are Hispanic 12% of all registered voters in Nevada are Hispanic 16% of all voters in 2010 were Hispanic

The Hispanic Voter An Important Voting Bloc in Crucial States State# of Electoral Votes California55 Texas38 New York29 Florida29 Illinois20 New Jersey14 Arizona11 Nevada Electoral votes are clustered in key states with significant Hispanic populations

 Your message is Relevant to the Hispanic voter when it is delivered via targeted Hispanic radio  This personalized invitation to participate with your candidate or issue will gain heightened Recognition within the community  Use of Hispanic radio as a vehicle to deliver your advertising message will gain Respect from this important constituency Bottom Line? Results ! Marketing to Hispanic Voters