Sustainable Food Cities presentation Junk Free Checkouts.

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Presentation transcript:

Sustainable Food Cities presentation Junk Free Checkouts

Supermarket checkouts make you fat!

Amanda’s Story

Oh no, here we go again..... Chuck Snacks off the Checkout - reports and campaigning in 2003 & 2005 original campaigning by Iona Lidington, who worked with community dental health teams and community dieticians.

Checkouts Checked Out CFC report 2012 ‘No change at the till’. Junk food often positioned at children’s eye level. Bad practices now spreading to smaller format stores and non-food retailers. Recommendations for ASA on marketing rules and government action on Responsibility Deal, as well as retailers.

Public Response: Wall of Shame

One moment is all it takes October 2012, BBC Radio 4 Today Programme An interview between Jim Naughtie and Sian Jarvis, Asda spokesperson, about traffic light labelling. Sian Jarvis (Asda spokesperson): “One in three of our checkouts are guilt free” vs James Naughtie (Today presenter): “So two out of three of your checkouts are deliberately guilty. You try to tempt people, that’s your job.” ---> “Asda boss in PR gaffe”

Junk Free Checkouts Campaign

Checkout Challenge

Lidl's Journey Nov Responsibility Deal pledge on increasing fruit & veg consumption = introducing 1 x ‘Healthy Till’ in each store Jan 2013 – 10 week trial resulted in 20% more traffic via that till Spring 2013 – extended trail to 2 'Healthy Tills' per store November 2013 – approached CFC to ask for further advice Jan 2014 – introduction of healthy checkouts across all tills - inc all store formats; no seasonal exceptions; nutrition profiling model to determine products.

Tesco's Journey 20 years ago! - Removed sweets and chocolates from checkouts of larger stores. Autumn 2013 – trial in 40% Express stores + extra in Extra stores May 2014 – announced will remove all sweets and chocolates from all of its checkouts in all of store formats, by end of 2014 Common themes with Lidl: trials worked; customers approved

Will the dominoes now fall? Waitrose, Asda and Morrisons - all waited to see details of Responsibility Deal pledge on food promotion. But now … ???? M&S – will it make further improvements ? Iceland, Aldi, WHSmith – any hope ? Non-food retailers – how to engage them ?

Changing supermarket marketing habits for good What we would like to see from our major retailers: Reformulation – less sugar, salt & fat in products Front-of-Pack traffic light labelling Price promotions – making healthy food more affordable Balance of promotions – shift to promoting healthier products Influencing promotional strategies of proprietary brands But turkeys usually don't vote for Christmas → government intervention needed – not voluntary deals or no deals at all.

Possible Campaign Options 1)Surveys + Audits + Wall of Fame / Shame - ie. collection & display of information 1)The Checkouts Challenge – store level action 1)Letters to Supermarket Managers, head offices + Department of Health 2)Connect up with other public health groups

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